Brand Tone

Approachable and Youthful, Motivational and Encouraging, Direct and Price-Conscious, Helpful and Pragmatic

Brand Values

• •Accessibility and Equality
• •Empowerment
• •Flexibility
• •Efficiency

Best Practices

• •Lead with Affordability: The low price point is your biggest differentiator. Ensure it remains a central part of the messaging across all channels, from social media bios to ad headlines.
• •Balance Motivation with Empathy: Acknowledge the stress of the application process. Instead of language that could be perceived as pressuring (e.g., "Don't be the one who didn't prepare"), frame it positively ("Walk in with confidence," "Feel prepared and in control"). This addresses the negative feedback about "guilt-tripping."
• •Tailor the Youthful Tone: Keep the tone casual and authentic on TikTok and Instagram Reels. Use trending audio and formats. On more static platforms like the website or Facebook ads, the tone can be slightly more structured but should remain encouraging and direct, avoiding overly corporate language.
• •Leverage Social Proof: Actively encourage and showcase positive reviews and testimonials. Create a "Kokemuksia" (Experiences) highlight on Instagram. User-generated content will help build trust and overcome the skepticism associated with a new, low-cost service.
• •Be Unapologetically Direct: The brand's strength is its simplicity. Use clear, concise, and direct language. Avoid jargon. Clearly state the price, what the student gets, and how they can cancel. This transparency builds trust and aligns with the brand's value of accessibility.

Social Perception

Affordable Solution, New and Unproven, Mixed Motivational Impact

Copy Examples

• •Struggling with this? You're not alone. Don't let the AMK entrance exam surprise you. Our courses have over 3000 practice questions to get you ready. Link in bio to start, cancel anytime! #AMKvalintakoe #pääsykokeet #opiskelu
• •Your Dream Study Place Shouldn't Cost a Fortune. Get full access to all the prep materials you need for the UAS entrance exam without breaking the bank. Our most comprehensive package costs less than a few coffees a month. Prepare smart, save money. Learn more and try our free practice test!
• •Poll: Are you applying to a University of Applied Sciences this fall? (Yes / No) Worried about the entrance exam? We get it. For just 19.99/month, you get everything you need to feel prepared. Swipe up to see the courses!
• •The pressure of entrance exams is real. The cost of preparing for them doesn't have to be. At jamekertaus, we believe everyone deserves a fair shot. That's why we offer Finland's most affordable and flexible prep courses online. Study on your terms. Click the link to secure your spot.
• •The Clock is Ticking. Are You Ready? You've checked out our courses, now it's time to take the next step. Don't give other applicants an edge. Start your prep today and walk into the entrance exam with confidence. Your future self will thank you.