Tono de Marca

Artistic, Confident, and Passionate

Valores de Marca

• •Creativity and Artistic Expression
• •Quality and Craftsmanship
• •Boldness and Individuality
• •Professional Expertise

Mejores Prácticas

• •Always connect the product back to its artistic inspiration, whether it's a specific photoshoot, a make-up technique, or a cultural influence.
• •Use confident and expressive language, employing strong, positive, and passionate words such as "Fall in love," "Create your statement," and "Unleash your inner artist."
• •Casually reference the founders' background in fashion and beauty to reinforce the brand's credibility and value, e.g., "A touch of runway magic," or "Designed by industry creatives."
• •Emphasize that items are "lovingly printed in-house" to add a personal touch, speak to craftsmanship, and highlight the small-business nature, justifying a premium position.
• •Ensure copy is concise and impactful, complementing rather than over-describing vibrant visuals, allowing the bold product designs to capture attention while the copy tells their story.

Percepción Social

A niche and targeted brand appealing to an audience that values artist-led design, often connected to high-fashion and creative industries. Customers experience highly positive product and service satisfaction, viewing it as an expert-led business offering high-quality, unique products.

Ejemplos de Copy

• •This isn't just a t-shirt. It's a canvas. Inspired by the 'Tropic of Colours' photoshoot, this design is born from the world of high fashion and printed in-house with the passion it deserves. Wear art.
• •Why blend in when your wardrobe can be a masterpiece? Our 'Try And Find Me' sweater, born from a love of avant-garde body painting. Be bold. Be vibrant. Be you.
• •From the BAFTA red carpet to your closet. Jam Deluxe Shop brings over a decade of high-fashion expertise into every piece. Shop our new collection of artist-designed sweaters and accessories.
• •We are Jam Deluxe. For years, we've created looks for fashion's biggest names. Now, we're bringing that same creative fire to you. Our shop is a collection of our art, made to be worn.
• •Your Dose of Deluxe is Here 🔥 New Artistic Prints Inside!