Brand Tone

Approachable, Community-Oriented, and Pragmatic

Brand Values

• •Community Focus
• •Affordability
• •Accessibility and Trend-Awareness
• •Entrepreneurial Spirit

Best Practices

• •Centralize Your Voice: Consolidate your online presence. Choose one or two primary social media platforms (e.g., Instagram and Facebook) and make them the official voice of the brand. This will prevent customer confusion and build a cohesive brand image.
• •Lead with Your Story: Emphasize the "hometown brand" and "community-focused" angles in your copy. This is a unique selling proposition that differentiates Jamby Styles from generic online boutiques. Share stories about your connection to Lisbon and your customers.
• •Keep it Simple and Direct: The current tone is straightforward and unpretentious. Maintain this by using clear, benefit-oriented language. Avoid overly corporate jargon or high-fashion buzzwords. The tone should feel like a helpful friend giving fashion advice.
• •Bridge the Physical and Digital: Use your online platforms to drive traffic to the physical store and vice-versa. Post about in-store events, feature local customers (with permission), and share the story of your sister store, Dashing Divas. This reinforces authenticity.
• •Develop a Content Calendar with Core Themes: Plan your content around key brand values: Affordability (e.g., "Style Under $30"), Community (e.g., "Customer Spotlight"), and Trend-Awareness (e.g., "How to Wear the Latest Trends"). This ensures your messaging is consistently reinforcing what the brand stands for.

Social Perception

Locally, the brand is perceived as a familiar, community-oriented business. However, on a broader, national level, it is largely obscure due to a lack of professional digital presence or significant online reviews, which can lead to skepticism from a wider audience.

Copy Examples

• •Your go-to outfit just arrived. ✨ Our latest collection is all about easy-to-wear styles that keep you comfortable and chic, without trying too hard. From our design studio in the heart of Ohio, straight to your closet. #JambyStyles #EffortlessFashion #CommunityAndComfort
• •The Leggings Everyone’s Talking About. Over 7,700 pairs sold and counting! With a smoothing yoga waistband and durable double stitching, this is comfort you can live in. See what the hype is about. [Shop Now]
• •More than just a clothing brand, Jamby Styles was born from a passion for community and a love for accessible fashion. From our start in Lisbon, Ohio, we've been designing and curating the styles you ask for—the ones that make you feel great every day. We're proud to be part of our hometown and excited to share a piece of it with you.
• •Welcome to the Jamby family! We're not a big, faceless company. We're a small team dedicated to bringing you trendy, affordable styles we know you'll love. Thanks for supporting our dream. Here’s a little something to get you started: enjoy 15% off your first order with code WELCOME15.
• •Meet your new weekend favorite. This floral Henley top is the perfect blend of sweet and casual, designed to pair effortlessly with your favorite jeans or our classic black leggings. Made for coffee runs, brunch with friends, and everything in between. Feel good, look great.