Brand Tone

Professional, Compassionate, and Hopeful

Brand Values

• •More than Shelter
• •Quality and Excellence
• •Integrity and Accountability
• •Community and Collaboration
• •Equity and Inclusion

Best Practices

• •Lead with the "Why": Always connect the "what" (building housing) to the "why" (transforming lives and strengthening communities). Frame every message around the human impact and the creation of hope and opportunity.
• •Use Hopeful and Empowering Language: Employ words like "opportunity," "thrive," "future," "stability," and "community." Avoid language that portrays residents as passive recipients of charity. Instead, highlight their resilience and the supportive platform Jamboree provides for their success.
• •Balance Professionalism with Compassion: When discussing projects and partnerships, maintain a professional and competent tone. When sharing resident stories or talking about community impact, shift to a more compassionate and heartfelt voice. The combination builds trust and emotional connection.
• •Show, Don't Just Tell: Instead of simply saying you provide services, share specific examples and stories. Talk about the after-school tutoring, the senior wellness checks, or the community gardens. Concrete details make the mission tangible.
• •Emphasize Collaboration: Consistently mention and tag partners (cities, counties, other non-profits, financial institutions). This reinforces the value of community collaboration, positions Jamboree as a trusted partner, and demonstrates the broad base of support for their work.

Social Perception

The public perception of Jamboree Housing Corporation is overwhelmingly positive. They are viewed as a credible, effective, and essential organization in the fight against California's housing crisis. Partners, including city officials and financial institutions, speak highly of their collaborative spirit and high-quality work. Residents' stories highlight the life-changing impact of having a stable and supportive place to live. While the development of affordable housing can sometimes face public resistance due to misconceptions, Jamboree actively works to counter these perceptions by showcasing the quality of their communities and the positive contributions of their residents. They are seen as a leader and a vital resource in community development.

Copy Examples

• •More than just breaking ground, we're building futures. Today, we celebrate the start of Larkin Place, 33 new homes that will offer stability, support, and a new beginning for individuals experiencing homelessness in Claremont. This is what community looks like. #BuildingForGood #HopeStartsHere
• •An hour of your time can make a world of difference. Join us at our on-site food banks to help distribute fresh groceries to seniors and families. It's more than a meal; it's a moment of connection and a sign that the community cares. Be the heart in our housing. Volunteer with Jamboree. [Link]
• •What does a home mean to you? For us, it’s the foundation for a better life. At Jamboree, we build award-winning affordable housing with on-site services that empower families, support seniors, and give our veterans a place to thrive. We’re building more than homes; we’re building strong communities across California.
• •Solving the housing crisis requires collaboration. Jamboree partners with cities, developers, and service providers to create high-quality, sustainable affordable housing. By working together, we transform underused properties into vibrant communities and city assets. Let's build a better future for California, together. #AffordableHousing #CommunityDevelopment #Partnerships
• •‘I finally have a place to breathe.’ - Maria, Jamboree Resident. After years of housing instability, Maria and her two children found a home at our Doria community. With access to after-school programs and financial literacy workshops, she's not just making rent; she's building a future. This is why we do what we do. #HousingWithHeart #TransformingLives