Brand Tone

Aspirational yet Accessible, Family-Oriented & Friendly, Promotional & Encouraging, Helpful & Informative, Modern & Trendy

Brand Values

• •Accessibility/Inclusivity
• •Family Happiness
• •Design & Style
• •Customer Service
• •Quality & Warranty

Best Practices

• •Always Circle Back to \"Hacemos Familias Felices\": Ensure messaging, where appropriate, connects products to the emotional benefit of family happiness and comfort.
• •Emphasize Ease and Accessibility (CrediJamar): Consistently highlight how easy it is to acquire furniture through their credit system. Use simple, direct language like \"Just your cédula,\" \"No down payment.\"
• •Maintain a Positive and Encouraging Voice: Use optimistic language that inspires customers and makes them feel capable of achieving their desired home aesthetic. Avoid overly technical jargon.
• •Balance Aspiration with Affordability: Showcase beautiful room settings and stylish furniture but always tie it back to the value proposition offered through financing and promotions.
• •Be Solution-Oriented and Helpful: In blog posts, social media tips, and product descriptions, focus on how Jamar’s products and services solve customer needs (e.g., saving space, creating a cozy atmosphere, easy cleaning for families with kids/pets).

Social Perception

Positive for Credit Accessibility, Mixed on Product Quality vs. Price, Concerns about After-Sales Service, Good Employer Reputation, Visible and Known Brand, Associated with Promotions

Copy Examples

• •Transform Your Living Room into a Dream Space. With CrediJamar, it's easier than you think! Imagine movie nights with the family on a brand-new, comfy sofa. At Jamar, we make those dreams a reality. Discover our latest collection and finance it with your cédula. No down payment needed! #HacemosFamiliasFelices
• •Style, Comfort, and Payments that Fit Your Budget. That’s the Jamar Promise! Your home deserves an upgrade, and you deserve peace of mind. Find beautiful, quality furniture and flexible payment plans with CrediJamar. Let's create your happy home together! Visit our stores or shop online.
• •New Collection Alert! ✨ Fresh Designs to Inspire Your Home. Fall in love with our new arrivals! From elegant dining sets to cozy bedroom furniture, find everything you need to express your style. And with CrediJamar, bringing it home is simple and fast. What are you waiting for?
• •Making Your Dream Home Possible is Our Passion. At Jamar, we believe everyone deserves a beautiful and comfortable home. That's why we offer easy credit, stylish designs, and the inspiration you need. Come visit us and let our experts help you. #JamarPanama #TuHogarTusSueños
• •Don't Just Dream About It, Live It! Easy Credit, Beautiful Furniture. Why wait to enjoy the home you've always wanted? With CrediJamar, furnishing your space is straightforward. Just bring your cédula! Explore our wide selection and let us help you make your family happy.