Brand Tone

Caring and Empathetic, Informative and Trustworthy, Approachable and Sincere, Positive and Aspirational

Brand Values

• •Efficacy and Quality
• •Natural Inspiration, Scientific Formulation
• •Gentleness and Suitability for All
• •Giving Back
• •Simplicity
• •Customer Empowerment

Best Practices

• •Always Lead with Empathy and Care: Frame product benefits around solving customer skin concerns gently and effectively, especially for sensitive skin.
• •Balance Natural Inspiration with Scientific Credibility: Highlight both the wholesome, familiar ingredients and the clinically proven, dermatologist-tested aspects to build trust.
• •Maintain a Sincere and Approachable Voice: Avoid overly technical jargon where possible, or explain it simply. The tone should feel like advice from a knowledgeable, caring friend.
• •Incorporate the "Giving Back" Message Naturally: Weave in the Skin Cancer Foundation partnership where relevant to reinforce brand values without it feeling forced.
• •Focus on Positive Outcomes and Empowerment: Use language that inspires confidence and speaks to the desired results of healthy, radiant, and comfortable skin.

Social Perception

Positive Customer Feedback, Appreciation for Natural Ingredients and Gentle Formula, Emerging Brand Awareness, Association with a Personal Story and Cause

Copy Examples

• •Headline: Sensitive Skin? Finally, a Moisturizer That Understands. Body: Inspired by a mother's gentle care and perfected by science, our All-Purpose Face Moisturizer deeply hydrates, soothes, and brightens without irritation. Experience the Jamal Shanti difference – skincare that’s both kind and effective. Plus, every purchase helps fight skin cancer.
• •Headline: Simplify Your Routine, Amplify Your Glow. Body: One jar, countless benefits. Our dermatologist-tested All-Purpose Face Moisturizer blends nourishing natural extracts like honey and mango with powerful Niacinamide and Retinol. Get ready for visibly smoother, brighter, and healthier-looking skin, effortlessly.
• •Headline: More Than Just Moisture: It's a Promise. Body: At Jamal Shanti Cosmetics, we believe in skincare that cares. Our All-Purpose Face Moisturizer delivers clinically proven results for all skin types. And with $1 from every purchase donated to the Skin Cancer Foundation, you’re nurturing your skin and supporting a vital cause.
• •Headline: The Secret's Out: Nature Meets Science for Your Best Skin Yet. Body: Tired of complicated routines? Our All-Purpose Face Moisturizer combines the gentle power of ingredients like Greek yogurt and Aloe Vera with the proven efficacy of Ceramides and Hyaluronic Acid. Reveal your natural radiance with a formula your skin will love.
• •Headline: Feel the Confidence of Healthy, Hydrated Skin. Body: Our All-Purpose Face Moisturizer is here to bring out your inner glow. Lightweight, fast-absorbing, and packed with skin-loving ingredients, it’s perfect for daily use on face and neck. Join the community discovering gentle, effective skincare with a heart.