Brand Tone

Approachable and Engaging, Passionate and Knowledgeable, Humorous and Playful, Confident and Direct, Community-Focused, Transparent (to a degree)

Brand Values

• •Quality
• •Affordability/Accessibility
• •Customer Satisfaction
• •Craftsmanship/Artistry
• •Cruelty-Free
• •Innovation/Improvement

Best Practices

• •Embrace the "Inspired By" Confidently: Don't shy away from the nature of the product. Frame it as providing access, quality, and smart alternatives. Use confident language that highlights the similarity and performance of your fragrances.
• •Keep it Relatable and Engaging: Use a conversational and friendly tone, especially on social media. Ask questions, encourage interaction, and use emojis where appropriate to match the platform's vibe. Share the passion for scent.
• •Highlight Value and Quality Equally: Continuously reinforce the message that affordability doesn't mean compromising on quality or longevity. Mention high-concentration oils and lasting power.
• •Incorporate Humor and Personality (especially from Ali): Leverage the "mad scientist" or passionate perfumer persona of Ali Jalloul. Short, witty captions or playful descriptions can make the brand more memorable and human.
• •Show, Don't Just Tell (with a focus on customer experience): Use customer testimonials and reviews in marketing copy. Describe the *feeling* or *reaction* one might get from wearing the fragrances (e.g., "get ready for compliments," "turn heads"). Focus on the positive experiences and the community being built.

Social Perception

Positive Overall, Value for Money, Rising Star/Popular, Good Performance, Engaging and Approachable Owner

Copy Examples

• •Instagram Post (New Release): Stop dreaming about that $500 scent, and start *wearing* it. 😉 Our newest inspiration, 'Midnight Velvet' (inspired by a legend!), has just dropped. Rich, alluring, and lasts till dawn. Get ready for the compliments. Link in bio to experience luxury, without the luxury price tag. #JaluFragrances #InspiredByTheBest #AffordableLuxury #ScentOfTheDay #MadeInAustralia
• •TikTok Video Caption (Behind the Scenes): Another day, another masterpiece in the making! 🧪 Ali's working his magic on a new batch of your favorites. We're all about top-notch ingredients and scents that turn heads – because you deserve to smell amazing every single day! What are you wearing today from the Jalu collection? Let us know! 👇 #JaluFragrances #PerfumeTok #FragranceObsessed #BehindTheScents #AustralianMade #CloneButBetter
• •Website Banner (Homepage): Why pay more for your signature scent? At Jalu Fragrances, we craft high-quality, long-lasting perfumes inspired by the world's most iconic fragrances. Indulge your senses. Spoil yourself (not your bank account!). Shop now and discover your new obsession. Cruelty-free, Aussie owned. [Shop Collection Button]
• •Email Newsletter Subject Line: 🤫 Your Favourite Luxury Scent, Reimagined (and way more affordable!) Body Snippet: Hey [Customer Name], Ever wished you could bathe in that divine fragrance you smelled once but couldn't justify the price? At Jalu Fragrances, we believe incredible scents shouldn't break the bank. We meticulously create perfumes inspired by timeless classics and coveted niche aromas, using premium ingredients for an experience that lasts. Explore our bestsellers...
• •Facebook Ad (Targeting fragrance lovers): Tired of choosing between quality and price? Jalu Fragrances offers the best of both worlds! Based in Sydney, we create stunning inspired perfumes that smell just like the designer brands you love, for a fraction of the cost. Strong, long-lasting, and guaranteed to get you noticed. See what the hype is all about! ⭐⭐⭐⭐⭐ 'Smells better than the original!' - Happy Customer. [Shop Now Link] #JaluFragrancesAus #PerfumeDupes #LuxuryForLess #AustralianPerfume