Brand Tone

Chic & Stylish, Practical & Functional, Approachable & Friendly, Confident & Quality-Conscious, Conscious & Modern

Brand Values

• •Style & Aesthetics
• •Functionality & Practicality
• •Quality & Durability
• •Customer Satisfaction
• •Innovation
• •Sustainability & Responsibility
• •Flexibility & Personalization

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal attributes (e.g., Chic, Practical, Approachable, Confident, Conscious), preferred vocabulary (and words to avoid), grammar rules, and a "persona" for the brand. Share this with anyone creating content.
• •Emphasize "Stylish Functionality": Always weave together the dual benefits of aesthetic appeal and practical use. Jalouza isn't just about looking good; it's about making life easier in a stylish way.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," describe the materials (e.g., "robust metal," "vegan leather," "weatherproof PPM fabric [Oeko-Tex certified]") and the design process ("designed in Berlin," "sorgfältige Verarbeitung" - careful craftsmanship).
• •Maintain an Approachable and Helpful Persona: Especially in customer service, FAQs, and social media interactions, use friendly, clear, and supportive language. Share useful tips and insights related to their products and the smartphone lifestyle, as seen in their blog and TikTok.
• •Incorporate Values Subtly: Weave in mentions of sustainability (eco-friendly packaging, product longevity), innovation (new product features), and the Berlin design heritage where relevant, to reinforce the brand's identity and appeal to value-conscious consumers.

Social Perception

Generally, customers perceive Jalouza as a provider of stylish, high-quality, and practical phone accessories. They are seen as a German brand, which often carries connotations of good engineering and design. The excellent Trustpilot rating supports a positive perception regarding customer service and product satisfaction.

Copy Examples

• •Headline: Jalouza: Where Berlin Chic Meets Everyday Smart. Body: Keep your iPhone close and your hands free, without ever sacrificing style. Discover our range of exquisitely designed phone chains and accessories – because life’s too vibrant to be fumbling for your phone.
• •Instagram Post: Image: Flat lay of a Jalouza phone case with an interchangeable chain and cord next to a coffee cup and a stylish notebook. Caption: Your day is dynamic, your style is unique. Jalouza accessories adapt to you. Mix, match, and make a statement. ✨ #JalouzaStyle #HandsFreeLiving #BerlinDesign #FunctionalFashion #iPhoneAccessories
• •Product Description Snippet (for PowerCord®): Tangled chargers? Dead battery emergencies? Not on our watch. Introducing the Jalouza PowerCord® – the sleek, integrated phone cord and charger that keeps you connected and effortlessly stylish. Convenience, redefined.
• •Email Subject Line: Elevate Your iPhone Experience (and Look Good Doing It) 😉 Email Body Intro: Hi [Customer Name], At Jalouza, we believe your tech should be as fashionable and functional as you are. That's why we pour Berlin-born design and quality craftsmanship into every phone accessory we create...
• •Website Banner Text: Style. Utility. Freedom. Jalouza. Sub-text: Explore our collection of premium phone chains and accessories, designed in Berlin for your life on the go.