Brand Tone

aspirational, sophisticated, and accessible

Brand Values

• •Curation and Quality
• •Accessibility
• •Customer Centricity
• •Emotional Connection
• •Diversity in Art

Best Practices

• •Lead with Emotion, Support with Detail: Start copy with the feeling or story behind the art (e.g., 'captures the tranquility of a summer memory'). Follow up with the tangible details (e.g., 'mixed media on wood, by Spanish artist...').
• •Use Elevated but Clear Language: Employ sophisticated words like 'curated,' 'resonant,' 'vision,' and 'craftsmanship,' but always ensure the overall message is clear and easy to understand. Avoid overly academic or cryptic art jargon.
• •Always Be Invitational and Guiding: Frame your messaging as an invitation to explore, discover, or learn. Use phrases like 'We invite you to...,' 'Explore the collection,' and 'Let us help you find...' to position the gallery as a helpful guide.
• •Balance Artist Focus with Client Benefit: When highlighting an artist, always connect it back to the client. For example, instead of just describing an artist's technique, explain how that technique creates a certain mood or fits a particular style of decor ('The artist's use of bold, dynamic strokes brings an energetic pulse to any modern space.').
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy matches the visual aesthetic. The sophisticated, clean, and inspiring tone should be reflected in high-quality imagery, a clean website layout, and professionally designed social media posts. Consistency across all elements builds a powerful and trustworthy brand identity.

Social Perception

Jaloe Art Gallery is perceived as a reputable and professional contemporary art gallery. It is seen as a trusted dealer bridging talented international artists with a global clientele, a key player in the online art market, valued for personalized service and quality curation. Artists view it as a significant platform, and customers see it as a helpful and friendly resource for acquiring fine art.

Copy Examples

• •Let color tell your story. This stunning new piece by [Artist's Name] is a symphony of emotion and movement, designed to transform your space and spark conversation. More than just a painting, it's an experience. Discover the collection through the link in our bio. #JaloeArtGallery #ContemporaryArt #AbstractPainting #ArtForYourHome #InteriorDesignInspo
• •New to the world of art? We believe finding the perfect piece should be an inspiring journey, not an intimidating one. At Jaloe Art Gallery, we make art accessible. Explore our curated collection of original works and let our free advisory service help you discover art you'll love for a lifetime. Start your collection today.
• •Your Walls, Reimagined. From a single statement piece to a complete collection, our expert curators are here to provide complimentary, personalized advice. Let's find the art that speaks to you. Schedule your free consultation.
• •Artist Spotlight: The Vision of [Artist's Name]. Step inside the world of [Artist's Name], an artist whose work explores the powerful intersection of memory and form. Each piece is a testament to incredible craftsmanship and emotional depth. We invite you to explore their latest creations, exclusively at Jaloe Art Gallery.
• •An empty wall is a blank canvas for your personality. Jaloe Art Gallery curates contemporary art that doesn't just decorate a room—it gives it a soul. We connect passionate collectors with works that are crafted to inspire, provoke, and endure. Elevate your everyday.