Brand Tone

Philosophical, artistic, minimalist, refined, reverent, material-focused, professional, and authoritative.

Brand Values

• •Artisanal Craftsmanship
• •Materiality & Authenticity
• •Durability & Timelessness
• •Conceptual Depth
• •Exclusivity & Rarity

Best Practices

• •Lead with the Concept: Start product descriptions and announcements with the philosophical or artistic idea behind the piece before detailing the physical attributes.
• •Use a Lexicon of Materiality: Maintain a consistent list of descriptive words that evoke the brand's values: "hand-sanded," "artisanal," "elemental," "monastic," "patina," "geological," "raw," "subtle."
• •Maintain a Refined & Minimal Tone: Avoid exclamation points, overly casual language, and hard-selling tactics. The copy should be as clean and intentional as the designs themselves.
• •Tell the Material's Story: Always detail the origin and unique qualities of the materials. Whether it's 3,370-year-old oak or hand-sanded aluminum, its story is a core part of the brand's value proposition.
• •Bridge Art and Design: Consistently frame the work as existing at the intersection of art and design. Use terms like "functional sculpture," "artistic practice," and "installation" to elevate the perception of the furniture beyond mere utility.

Social Perception

Jakub Kubica is perceived as a skilled and innovative multidisciplinary artist and designer, recognized within the European art and design community. He is seen as a luxury brand offering unique, high-value art and design objects, appealing to a discerning clientele seeking exclusivity and a connection to the artistic process through rare materials and hand-finishing.

Copy Examples

• •Monastic Materiality: A Study in Aluminum and Stone. Where geological time meets artisanal precision.
• •The Capsule Chair. Hand-sanded aluminum provides a flexible frame, while full-grain Tuscan leather offers an adaptive seat. A design for focus and repose, it acquires a unique character over time, reflecting its use and environment. A meditation on harmony between traditionalism and modernism. #JakubKubica #FunctionalArt #MinimalDesign #ArtisanalFurniture
• •Jakub Kubica is a multidisciplinary artist whose work forms a dialogue between industrial precision and organic materiality. From his Berlin atelier, he transforms rare, ancient materials and sterile metals into 'inverted sculptures'—objects that ask us to reconsider the totems of the present through a future-slanted lens, finding the exquisite in the ordinary.
• •Merge Round Stone Table: A singular work born from reverence. A 4mm aluminum plate is hand-sanded and polished with beeswax, meticulously cut to follow the contours of three natural sandstone formations. The metal adapts to the stone's innate shape, never the reverse—a harmony of the elemental and the man-made.
• •We are pleased to share the latest addition to the Kube System©. The Drone 990 Shelf is a fusion of industrial form and artisanal finish, handmade from durable aluminum polished with natural beeswax. Originally designed for the precise needs of vinyl collectors, its modularity lends itself to any space that values structure and quiet beauty. Explore the new design.