Brand Tone

Natural, Authentic, and Caring

Brand Values

• •Natural Purity
• •Handcrafted Quality
• •Simplicity & Efficacy
• •Adventure & Discovery
• •Customer Well-being

Best Practices

• •Develop a Brand Voice Guide: Document the inferred tone (Natural, Authentic, Caring) and key messaging pillars (Handcrafted, Pure Ingredients, The "Hunt"). This ensures anyone writing for the brand uses a consistent voice.
• •Focus on "Why," Not Just "What": Instead of just listing ingredients, explain why they were chosen. Tell the story behind the "hunt" for that specific oil or botanical and the benefit it brings to the customer.
• •Use Sensory Language: Describe the scents, textures, and feelings associated with the products. Use words like "crisp," "creamy," "earthy," and "rejuvenating" to create a more immersive experience for the reader.
• •Maintain Authenticity: Avoid corporate jargon or overly polished marketing speak. Write in a personal, first-person plural ("we believe," "we craft") to build a direct connection with the customer, reinforcing the small-business feel.
• •Be Consistent Across All Channels: Whether it's a product label, a website banner, or a social media caption, the tone and core message should be instantly recognizable as belonging to JAKT Soaps. This builds brand trust and loyalty.

Social Perception

A trustworthy, artisanal company, seen as a wholesome alternative to mass-produced commercial soaps. Appreciated for its transparency about ingredients, connection to nature, and product quality. Perceived as a small business worth supporting, with a personal touch.

Copy Examples

• •Headline: The Hunt for Better Soap is Over. Body: At JAKT Soaps, we search the wild for nature's finest ingredients. Our handcrafted bars are a daily discovery of pure, skin-loving goodness. Simple, effective, and always natural. Your skin deserves this.
• •Headline: Bring the Outdoors In. Body: Immerse yourself in the crisp, clean scent of a pine forest. Our Forest Pine bar is crafted with wild-harvested pine essence and moisturizing shea butter to cleanse and rejuvenate your skin, leaving you feeling fresh and grounded.
• •Caption: Real ingredients you can see. We believe in transparency, right down to the herbs and oils we pack into every bar. No secrets, just simple, handcrafted soap for a naturally clean feel. #JAKTsoaps #HandcraftedSoap #NaturalSkincare
• •Headline: Our Pursuit of Purity. Body: JAKT began with a simple chase: to create a soap that was better for our skin and the world around us. We source our ingredients ethically and craft every batch by hand, because we believe true quality is found in the details. Join us on our journey.
• •Subject: A Fresh Discovery Awaits. Body: Ready to change your daily routine? Hunt down your new favorite scent. For a limited time, explore our collection of handcrafted soaps and find the perfect match for your skin. Use code DISCOVER15 for 15% off your first order.