Brand Tone

professional, trustworthy, and traditional

Brand Values

• •Quality and Durability
• •Heritage and Tradition
• •Functionality and Efficiency
• •Simplicity
• •Customer Satisfaction

Best Practices

• •Prioritize Quality Over Hype
• •Incorporate the Heritage Story
• •Use Customer Testimonials
• •Maintain a Professional and Informative Voice
• •Focus on "Buy It for Life"

Social Perception

Overwhelmingly positive. Perceived as a top-tier, reliable, and essential tool, often described as 'the best' for specific tasks. Highly trusted by gardeners and farmers for precision, durability, and efficiency. Viewed as a specialist brand delivering exceptional quality and longevity, justifying its investment. Users exhibit strong trust and loyalty.

Copy Examples

• •Headline: The Last Pair of Shears You'll Ever Need. Body: For over 40 years, Jakoti has been the choice for those who believe in tools that last a lifetime. Hand-crafted from high-quality carbon steel, our shears offer a sharp, clean cut every time. Experience the difference tradition makes.
• •Headline: Effortless Precision for a Perfect Garden. Body: Shape topiary, trim perennials, and edge your lawn with unparalleled ease. The ergonomic design and low-tension spring make Jakoti Hand Shears comfortable for hours of use, turning garden work into a pleasure.
• •Headline: Trusted by Farmers. Now for Your Garden. Body: Originally designed for the demanding work of sheep shearing, Jakoti Hand Shears bring professional-grade durability and sharpness to your garden tasks. Discover the robust tool that professionals rely on.
• •Headline: A Cut Above the Rest. Body: Don't settle for less. Our self-sharpening carbon steel blades ensure a clean, precise cut that promotes plant health and looks immaculate. Feel the quality and performance that has defined Jakoti for decades.
• •Headline: The Gardener's Secret Weapon. Body: Recommended by expert gardeners and loved by enthusiasts, Jakoti Hand Shears are the tool of choice for those in the know. Their simple, effective design makes tackling any trimming job quicker and easier.