Brand Tone

Authentic, passionate, serene, personal, and humble, conveying a deep respect for nature and craftsmanship, and emphasizing beauty, intention, and sustainability.

Brand Values

• •Sustainability and Respect for Nature
• •Craftsmanship and Quality
• •Authenticity and Passion
• •Finding Beauty in Imperfection

Best Practices

• •Always connect the product back to the brand's core values. Don't just sell a wooden bowl; sell a piece of functional art born from a passion for nature and sustainability.
• •Emphasize the origin of the wood (salvaged, foraged, etc.). This is a key differentiator and reinforces the values of sustainability and uniqueness. Talk about its "journey" or inherent "flaws."
• •Write in first-person ("I," "we") to maintain the personal, one-woman-shop feel. Share the passion, challenges, and joy of the creative process. Avoid overly polished or corporate language.
• •Use phrases like "functional art," "sculptural," "one-of-a-kind," and "intentionally made" to elevate the products beyond simple housewares. This justifies the quality and price point.
• •Ensure the calm, natural, and authentic tone of the copy is reflected in the photography and overall brand aesthetic. The visuals of products in natural light and settings are just as important as the words used to describe them.

Social Perception

The brand is perceived as high-quality and artistic, offering 'functional art.' It is seen as authentic and trustworthy due to the transparent sharing of the founder's journey. Its strong commitment to sustainability makes it eco-conscious, appealing to conscious consumers. Overall, the brand's story is inspirational.

Copy Examples

• •Meet the 'Day + Night' budvase. One side, smooth and uniform. The other, hand-carved and fire-kissed. It’s a study in contrast, born from a salvaged birch branch that had a story to tell. We just listened. This piece is a reminder that there is serene beauty in juxtaposition and harmony in imperfection. Intended for dried florals, ready to bring a quiet piece of nature into your space.
• •More than woodworking. It's a second life. We find our canvases in foraged and fallen timber, letting the wood's own journey guide our hands. Each piece is slowly and intentionally crafted to be a functional work of art—a symbol of a life lived with passion and purpose. Discover designs as unique as the nature that inspired them.
• •Subject: From Our Hands to Your HomeHere at Jak. Natural Designs, entrepreneurship can sometimes be a quiet path. But the connection we've built with you—our community of design lovers and conscious consumers—makes it all worthwhile. This month, we've been working with a beautiful batch of spalted maple, and we can't wait to show you how its unique patterns have come to life. Thank you for being a part of our story.
• •Art that doesn't cost the earth. At Jak. Natural Designs, every piece begins with ethically sourced wood and is finished with plant-based oils. We believe true beauty is sustainable. Bring home a one-of-a-kind design, handcrafted with love and respect for our planet. Shop our latest collection.
• •Crafted from a single piece of salvaged walnut, this board is where function meets art. Notice the subtle live edge and the deep, rich grain—we didn't create that character; we just uncovered it. Finished with a non-toxic, food-safe oil, it’s designed to be the centerpiece of gatherings for years to come. Each board is a unique creation, a testament to the beauty of nature's imperfections.