Brand Tone

Supportive and Empathetic, Healthy and Natural, Authentic and Relatable, Positive and Encouraging, Straightforward and Informative

Brand Values

• •Health and Wellbeing
• •Natural Ingredients
• •Quality
• •Customer Support/Community
• •American Made

Best Practices

• •Lead with Empathy: Always acknowledge the challenge of quitting tobacco. Use supportive and understanding language. Phrases like "We get it," "You're not alone," or "Take the first step" can be effective.
• •Highlight "Healthy" and "Natural": Consistently emphasize the tobacco-free, nicotine-free aspects and the use of natural mint and other quality ingredients. This is a key differentiator.
• •Share Success Stories (with permission): Incorporate genuine testimonials and stories of people who have successfully quit using Jake's. This builds trust and relatability.
• •Maintain an Encouraging and Positive Outlook: Focus on the benefits of a tobacco-free life – better health, fresh breath, etc. – rather than dwelling on the negatives of tobacco in a fear-based way.
• •Be Clear and Direct: Especially when talking about product benefits, ingredients, and how it helps, use straightforward language that is easy to understand. Avoid overly technical jargon.

Social Perception

Effective Quitting Aid, Good Alternative, But Not Identical, Wide Flavor Selection Appreciated, Trusted by Some Athletes/Outdoor Enthusiasts, Concerns about Taste/Texture by Some, Expansion into CBD Viewed Positively by Target Audience

Copy Examples

• •Headline: Ready to Ditch the Dip? We're With You. Body: Quitting tobacco is tough, but you don't have to do it alone. Jake's Mint Chew offers a satisfying, tobacco-free way to keep the ritual without the risk. Made with natural mint, it's the fresh start you've been looking for. Chew healthy, chew Jake's!
• •Social Media Post: Jake's Story: "I needed a healthier way for myself and my family. That's why I created Jake's Mint Chew – from my experience to yours. Let's make the switch together." #QuitDipping #JakesMintChew #HealthyAlternative
• •Product Description Snippet (for a new flavor): Introducing [New Flavor]! All the satisfying chew, none of the tobacco or nicotine. Crafted with real [flavor ingredient] and refreshing mint for a taste that keeps you on track. What will be your new favorite?
• •Email Subject: Still Thinking About Quitting? Your Healthier Habit Starts Now. Body: Imagine fresh breath, no more worries about tobacco's effects, and still enjoying that familiar pouch. That's the Jake's Mint Chew promise. Thousands have made the switch. Isn't it your turn?
• •Banner Ad: Keep the Chew, Lose the Tobacco. Jake's Mint Chew – Naturally Better.