Brand Tone

Practical & Direct, Trustworthy & Transparent, Enthusiastic & Positive (about sustainability and value), Helpful & Customer-Oriented

Brand Values

• •Sustainability & Circular Economy
• •Economic Value & Affordability
• •Resourcefulness & Practicality
• •Collaboration & Partnership
• •Transparency

Best Practices

• •Always Emphasize "Surplus" and "Sustainability": Ensure copy consistently highlights the origin of the products and the environmental benefits of purchasing them.
• •Be Transparent and Factual: Clearly state what the items are, their condition (if noteworthy for surplus), and their origin when possible. Avoid over-embellishing; the value is in the product itself and its sustainable aspect.
• •Focus on the Dual Benefit: Value and Eco-Friendliness: Frame messaging to appeal to both the budget-conscious and environmentally aware customer. Show how Jakava offers the best of both worlds.
• •Use Clear, Action-Oriented Language: Make it easy for customers to understand what's on offer and what to do next (e.g., "Shop Now," "Explore Surplus," "Get a Quote").
• •Maintain a Helpful and Approachable Voice: Ensure copy reflects a willingness to help customers find what they need and understand the process.

Social Perception

Positive for Sustainability Advocates, Seen as a Source of Good Deals, Reliable & Trustworthy, Innovative & Problem-Solving, Niche but Growing Awareness

Copy Examples

• •Headline: Don't Let Good Materials Go to Waste! Body: Discover high-quality surplus building supplies, furniture, and more at Jakava.fi. Smart finds for your project, smarter for the planet. Shop now and build sustainably!
• •Headline: Your Project's Secret Weapon: Surplus Savings. Body: Why pay full price? Jakava.fi offers a constantly changing inventory of surplus goods from top Finnish companies. Quality you can trust, prices you'll love. Find your next great deal today.
• •Headline: From Shipyards & Stores to Your Hands. Body: We partner with leading businesses to rescue surplus items – from cruise ship fittings to restaurant equipment. Unique products with a story, ready for a new chapter. Explore what's new at Jakava.fi.
• •Headline: The Sustainable Choice That Saves You Money. Body: Every item you buy from Jakava.fi is a win for your wallet and a win for the environment. Join the circular economy movement and make a difference with your purchases. See our latest arrivals!
• •Headline: Quality Surplus, Clearly Cataloged, Ready for You. Body: At Jakava.fi, we make it easy to find exactly what you need. Browse clearly described surplus items from construction, interiors, and more. Pick up locally or ask about delivery. Your sustainable project starts here.