Brand Tone

Authentic & Traditional, Appreciative & Respectful, Descriptive & Informative, Accessible & Customer-Oriented, Slightly Modern & Trendy

Brand Values

• •Artisan Support & Empowerment
• •Preservation of Culture & Craftsmanship
• •Authenticity & Quality
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Prioritize Storytelling: Weave narratives about the artisans, the cultural significance of the crafts, and the journey of each product. This reinforces authenticity and emotional connection.
• •Emphasize "Handcrafted" and "Artisan-Made": Consistently use terms that highlight the human touch and skill involved, distinguishing the products from mass-produced items.
• •Maintain a Respectful and Appreciative Language: Speak about the crafts and artisans with reverence. Use adjectives that convey beauty, tradition, skill, and uniqueness.
• •Be Descriptive and Informative: Provide details about materials, techniques (where appropriate), and the origin of the crafts. This educates the customer and builds trust.
• •Ensure Visual and Textual Harmony: The imagery used (especially on social media and the website) should align with the authentic, traditional, and high-quality tone of the copy. Lifestyle shots that show products in a warm, inviting home setting work well.

Social Perception

Positive Customer Experiences, Valued for Artisan Support, Recognized for Variety, Trustworthy

Copy Examples

• •Bring centuries of Rajasthani tradition into your home with this exquisite hand-painted wall hanging. Each detail is a testament to the skill of our dedicated artisans, preserving a timeless art form for you to cherish. Add a touch of authentic India to your decor.
• •✨ New Arrivals! ✨ Discover the soul of India in our latest collection of handcrafted treasures. From vibrant textiles to intricately carved decor, each piece tells a story of heritage and artistry. Support our artisans and bring home a masterpiece. #JaipurCrafts #HandmadeWithLove #IndianHandicrafts #ArtisanMade #HomeDecor
• •At Jaipur Crafts Online, we are more than just a store; we are a bridge to India's rich artistic heritage. We partner with skilled artisans, ensuring their incredible craft reaches you, empowering their communities, and keeping ancient traditions alive. Experience the beauty of authentic, handcrafted excellence.
• •Heritage & Elegance: Handcrafted Indian Decor at Special Prices!
• •Elevate your corporate gifting with unique, handcrafted pieces from Jaipur. Show appreciation with gifts that embody artistry, tradition, and ethical sourcing. Let us help you find the perfect items that tell a meaningful story and leave a lasting impression.