Brand Tone

Innovative and Clever, Quality-Conscious and Craftsmanship-Oriented, Elegant and Stylish, Customer-Focused and Appreciative, Confident and Reassuring

Brand Values

• •Innovation and Functionality
• •Quality and Durability
• •Design and Aesthetics
• •Customer Happiness
• •Sustainability and Responsibility
• •Exclusivity and Personalization

Best Practices

• •Emphasize "Clever Functionality": Always highlight the innovative features (e.g., "Magic Flap," slim design, RFID protection, pull tabs) and how they make the user's life easier or more enjoyable. Use words like "smart," "ingenious," "effortless."
• •Spotlight European Craftsmanship & Quality Materials: Consistently mention "Handmade in Europe," "Italian leather," and the attention to detail in the crafting process. This reinforces the premium nature and durability of the products.
• •Maintain an Elegant & Slightly Understated Confidence: The tone should be assured of its quality and design without being arrogant. Focus on the benefits and the feeling the product evokes ("everyday luxury," "confidence," "joy").
• •Connect to Customer's Lifestyle & Values: Frame product benefits in terms of how they enhance the customer's daily experiences and align with values like efficiency, style, and quality. Use phrases that resonate with making "small things and moments extra special."
• •Be Clear, Concise, and Benefit-Driven: While elegant, the language should also be clear and to the point, especially when describing features. Always tie features back to tangible benefits for the customer (e.g., "slim profile fits neatly," "RFID protection for your peace of mind").

Social Perception

Positive, Premium, Trustworthy, Innovative, German/European Quality

Copy Examples

• •Headline: Experience the Everyday, Elevated. Body: Jaimie Jacobs wallets aren’t just made, they’re crafted. Discover intelligent design and European artistry that transforms your daily essentials into moments of delight. Smart, slim, and seamlessly stylish – carry confidence.
• •Headline: The Magic is in the Details. And the Flap. Body: Tired of bulky, boring wallets? Our signature Magic Wallets secure your cash with an ingenious flick. Handcrafted from the finest Italian leather, it’s where clever function meets timeless style. Make your pockets happier.
• •Headline: Designed in Munich. Cherished Everywhere. Body: We believe in the power of small things to bring great joy. That's why every Jaimie Jacobs accessory is thoughtfully designed and meticulously handcrafted in Europe, using sustainable materials, for a touch of everyday luxury that lasts.
• •Headline: More Than a Wallet. It’s Your Everyday Edge. Body: Streamline your life with Jaimie Jacobs. Our RFID-blocking, slim-profile designs offer sophisticated organization without the bulk. It’s not just about carrying cards and cash; it’s about smart living and effortless style.
• •Headline: Your Story. Your Wallet. Uniquely Engraved. Body: Make it unmistakably yours. Many Jaimie Jacobs wallets can be personalized with your initials or a special message. Handcrafted quality meets individual expression, creating a timeless piece you’ll value every day.