Brand Tone

passionate, personal, and evocative

Brand Values

• •Connection to Nature
• •Authenticity and Storytelling
• •Meticulous Craftsmanship
• •Emotional Resonance
• •Community and Place

Best Practices

• •Lead with the "Why": Always start with the inspiration or the story behind the art. Whether it's a specific place, a memory, or a line of poetry, this is the core of the brand.
• •Use Sensory and Evocative Language: Write with the same attention to detail that Jaime paints with. Use words that describe light, texture, color, and emotion to draw the audience into the scene.
• •Maintain a Personal, First-Person Voice: Always write as "I," the artist. This builds a direct, authentic relationship with customers and followers, making the brand feel personal and accessible.
• •Connect Art to Home: Frame the artwork as more than just a decorative object. It's a "piece of the wild," a "story on your wall," or a moment of "peace into your home." This connects the art to the customer's life and environment.
• •Weave in Credibility Naturally: Mention awards, finalist selections, or exhibitions in context—for example, when discussing a piece that was part of a prize—to reinforce quality and expertise without sounding boastful.

Social Perception

Talented and Respected, High-Quality Work, Evocative and Nostalgic

Copy Examples

• •(Image: A close-up shot of a new, textured painting of a coastline) Caption: "Caught the last of the evening light on the cliffs this week. I wanted to recreate that magical glow when the hot sun finally sets and the whole landscape seems to breathe out. This piece is about that moment of quiet awe. 'Sunset Over the Cliffs', oil on stretched linen, now available on the website. I hope it brings a sense of that outback peace into your home."
• •Subject: A piece of the wild, just for you ✨ Body: "Hi [Name], Is there a place that lives in your memory? For me, it's the vast, colourful landscapes of the outback. My latest collection is a journey back to that source of inspiration. Each piece is an attempt to capture its story, its light, and its feeling. Come see what's new from my studio..."
• •Title: 'Lone Rainwater Tank' - Fine Art Print Description: "This piece captures the quiet resilience of the Australian landscape. The lone water tank stands as a testament to the stories held by the land—of droughts, of life, and of enduring hope under a vast sky. Printed on museum-quality cotton rag paper, this piece brings the texture and emotion of the original oil painting to your walls, reminding us of the simple, profound beauty found in stillness."
• •Headline: The soul of Australia, on your wall. Body: "Transform your space with art that tells a story. JAIME PROSSER ART offers original paintings and fine art prints inspired by the breathtaking beauty of the Australian landscape. Perfect for creating a feature wall that is both elegant and evocative. Free shipping Australia-wide. Discover your piece today."
• •"My studio is based on a farm on the Limestone Coast, and I don't have to look far for inspiration. It's in the way the light hits the gum trees, the history etched into an old shed, and the endless horizon of the outback. For over 20 years, my work has been about one thing: capturing the intricate story of the Australian landscape with honesty and meticulous detail. It's a privilege to translate these moments onto canvas and share them with you."