Brand Tone

Elegant & Aspirational, Artisanal & Caring, Community-Oriented & Engaging, Approachable Luxury

Brand Values

• •Quality & Craftsmanship
• •Wellness & Self-Care
• •Local & Canadian Identity
• •Customer Experience
• •Elegance & Style

Best Practices

• •Emphasize Craftsmanship & Quality: Consistently use terms like 'hand-poured,' 'luxurious soy wax,' 'premium fragrance oils,' 'non-toxic,' 'phthalate-free,' 'paraben-free.'
• •Evoke Emotion and Sensation: Use descriptive language that appeals to the senses and describes the mood or experience the candle will create (e.g., 'tranquil evenings,' 'comforting allure,' 'cozy haven').
• •Maintain an Elegant Vocabulary: Choose words that reflect sophistication and quality, but remain accessible and inviting. Avoid overly casual slang unless it's a specific, deliberate campaign.
• •Highlight Local Roots (When Appropriate): Reinforce the 'Montreal Made' or 'Canadian' aspect to build trust and a sense of local pride/support.
• •Focus on the 'Why': Connect the candles to the customer's desires – relaxation, creating a beautiful home, self-care, gifting, a memorable experience (especially for workshops).

Social Perception

Customers perceive the brand positively, rating them 5.0/5. The broader term 'bougie candles' is associated with luxury, a treat, and often a higher price point, which aligns with J'aime Bougie's positioning. Users interested in 'bougie candles' generally look for strong, pleasant scents, aesthetic appeal (jar, label), and good burn quality. The 'workshop' aspect likely fosters a positive, hands-on perception among local customers, creating a memorable experience.

Copy Examples

• •Instagram Post (New Scent Launch): Introducing 'Midnight Jasmine' – our latest hand-poured soy candle. Ethically sourced jasmine, a whisper of sandalwood, and the promise of tranquil evenings. Illuminate your moments. ✨ #JaimeBougie #LuxuryCandles #MontrealMade #NewCollection #HandPouredWithLove
• •Website Product Description (Farmhouse Collection): Embrace the comforting allure of our Farmhouse Collection. Each candle is lovingly hand-poured in Montreal, using only the finest soy wax and phthalate-free fragrances. Perfect for creating a cozy haven, wherever you call home. Bring warmth in.
• •Email Subject Line (Workshop Promotion): Unleash Your Inner Artisan: Join a J'aime Bougie Candle Workshop!
• •Facebook Ad (Brand Awareness): Experience the J'aime Bougie difference. Luxurious, non-toxic soy candles, handcrafted in the heart of Montreal. Create your perfect ambiance with scents that tell a story. Shop now and discover your new favorite.
• •Product Tagline: J'aime Bougie: Handcrafted Ambiance. Pure Soy. Montreal Soul.