Brand Tone

Caring, passionate, appreciative, nurturing, empathetic, warm, grateful, and indulgent.

Brand Values

• •Family-Centric
• •Natural and High-Quality Ingredients
• •Affordable Luxury
• •Customer-Focused
• •Authenticity and Transparency

Best Practices

• •Lead with Empathy: Always start from a place of understanding and care. Whether writing a product description or a customer service email, remember the brand\
• •s origin story and its commitment to helping those with sensitive skin.
• •Use Sensory and Evocative Language: Describe the products in a way that appeals to the senses. Use rich adjectives to talk about scents ("decadent," "scrumptious," "irresistible") and textures ("whipped," "creamy," "velvety") to create a luxurious and indulgent feel.
• •Maintain a Grateful and Appreciative Voice: Regularly express gratitude to the customers. Acknowledge their loyalty and feedback in social media posts, email newsletters, and even on the website. This reinforces the brand
• •s customer-centric value.
• •Tell the Story: Weave the brand
• •s founding story into marketing materials where appropriate. This personal narrative is a powerful differentiator and builds a strong emotional connection with the audience.
• •Be Authentic and Personal: Write as if you are speaking to a friend. Use "we" to refer to the brand as a family-run entity. The founder
• •s passion is a key asset; letting that genuine voice shine through in the copy will maintain consistency and build trust.

Social Perception

The public perception is overwhelmingly positive. Customers view the brand as a hidden gem, offering high-quality, effective, and beautifully scented products. It is perceived as a trustworthy, Black-owned business with a personal touch. The founder's personal story resonates, adding authenticity and emotional connection. Loyal customers express sadness over the brand's closing, describing products as "top tier." It's praised by influencers for superior moisturizing properties and unique scents.

Copy Examples

• •Evoke the warmth of a loving embrace. Our new scent, 'Golden Hour,' wraps you in a luxurious blend of sun-kissed amber and creamy sandalwood. Crafted with our signature nourishing oils, it’s more than a fragrance—it’s a feeling. Because you deserve to feel cherished.
• •Your skin is a story. Let us help you tell a beautiful one. Our handcrafted body butters are whipped to perfection with natural ingredients to soothe and hydrate even the most sensitive skin. Dip into decadence and let your skin glow with health. #SelfCare #NaturalSkincare #JahzarasKouture
• •From our family to yours, a little something to make you smile. As a thank you for your incredible support, we’re treating you to 25% off your next order. Stock up on the scents that make you feel like home. Your skin (and your wallet) will thank you.
• •Reveal your radiance. Our emulsified sugar scrubs gently polish away dullness, leaving behind nothing but soft, glowing skin. We pack every jar with skin-loving oils and intoxicating scents that turn your shower into a sanctuary. It’s not just exfoliation; it’s a ritual of self-love.
• •It all started with a mother's mission to soothe her child's eczema. That mission grew into Jahzara's Kouture—a promise to create gentle, effective, and luxurious skincare for everyone. Every product is made with love, care, and the highest-quality natural ingredients, because we believe everyone deserves to love the skin they're in.