Brand Tone

Aspirational, sophisticated, and serene, conveying a sense of luxury, artistry, and timelessness. The voice is confident and passionate, speaking to a customer who values quality, craftsmanship, and a specific "Mediterranean mood." The communication feels personal and proud.

Brand Values

• •Artisanal Quality
• •Timeless Design
• •Ethical and Sustainable Sourcing
• •Aesthetic Cohesion
• •Customer-Centric Service

Best Practices

• •Always start with the feeling you want to evoke—Mediterranean, serene, luxurious, and timeless. Use sensory language that speaks to textures, light, and mood.
• •Consistently use terms like "handcrafted," "artisanal," "one-of-a-kind," and "ethically crafted." This reinforces the value and justifies the premium positioning.
• •Frame products as lifelong investments. Use phrases like "timeless design," "designed to last a lifetime," and "a forever piece" to communicate durability and classic style.
• •Write from the perspective of a proud creator and curator. The brand is not just selling furniture; it's sharing its passion for a specific lifestyle and aesthetic.
• •Avoid slang, overly casual language, or aggressive sales tactics. The copy should be as clean, refined, and elegant as the products themselves. Let the quality of the items speak for itself.

Social Perception

The public perception of Jagger and Wolf is that of a high-end, niche designer of homewares. Customers express high levels of satisfaction, highlighting products as "statement pieces" and "works of art." The brand is seen as a go-to for those looking to create a specific, minimalist, and European-inspired interior design style.

Copy Examples

• •Capture the essence of a Mediterranean summer. Our Santorini Arch Mirror, handcrafted from natural plaster, is more than a reflection—it's a portal to serene, sun-drenched shores. A forever piece, designed to bring timeless elegance to your space.
• •Where Artistry Meets Home. Discover ethically crafted furniture and homewares, designed with raw textures and refined finishes. Each Jagger and Wolf piece is a testament to timeless design and artisanal quality.
• •Inspired by the sun-drenched coasts of Europe, our new collection has arrived. Explore pieces thoughtfully designed and handcrafted to bring a sense of calm and sophisticated artistry into your home. This is living, elevated.
• •Your home is a canvas. Make a statement with the original Santorini Arch Mirror by Jagger and Wolf. With its soft curves and integrated lighting, it's the architectural centerpiece you've been searching for. Handcrafted in Australia, cherished for a lifetime.
• •Crafted from sustainably sourced timber, this table is a celebration of natural beauty. The raw, textural finish invites touch, while the minimalist design ensures it will remain a beloved part of your home for years to come. An ode to slow living and conscious design.