Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Community-Focused and Supportive, Creative and Inspiring, Knowledgeable and Helpful

Brand Values

• •Quality
• •Community Support
• •Customer Service
• •Accessibility and Affordability
• •Passion for Art
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (Friendly, Inspiring, Supportive, Creative, Knowledgeable) with examples of "do's and don'ts" for writing. Share this with anyone creating content.
• •Embrace Community Language: Use language that resonates with artists. Be encouraging, use art-specific terms correctly but explain them when necessary for beginners. Actively engage with comments and messages in a consistently friendly and helpful manner.
• •Show, Don't Just Tell, Your Values: Instead of just saying you support artists, showcase their work, host events, and collaborate. Let your actions and the content around them reinforce your values. For example, posts about community events naturally carry a supportive tone.
• •Be Visually Consistent: Ensure your visuals (photos, videos, graphics) match your vibrant, creative, and quality-focused tone. Bright, clear, and inspiring imagery supports the "Just Add Glam" aspect of the brand.
• •Train Your Team: Ensure everyone interacting with customers, whether in-store or online, understands and can embody the brand's tone and values. This is crucial for a "Mom-and-Pop" store feel where personal interaction is key.

Social Perception

A valuable community resource, Supportive of artists, Reliable and trustworthy, More than just a store, Knowledgeable and passionate, Friendly and welcoming

Copy Examples

• •✨ Just Dropped! ✨ Unleash your inner sparkle with our new collection of 'Cosmic Dust' glitters! Perfect for making your resin art pop or adding that extra glam to any project. What will you create first? Share your ideas below! 👇 #JAGArtSupply #JustAddGlam #ResinArt #GlitterObsessed #NewCollection
• •Ready to dive into the mesmerizing world of resin art? 🎨 Join our upcoming beginner-friendly workshop and learn all the tips and tricks from local artists! We believe everyone has a creative spark – let us help you ignite yours. Limited spots available! Click here to sign up and connect with our vibrant art community: [Link] #JAGArtworks #ResinWorkshop #CommunityArt #EverettArtists #LearnToCreate
• •Your Creative Journey Starts Here! From dazzling mica powders to the clearest resin, JAG Art Supply is your partner in artistry. Quality supplies, friendly advice, and a community that cheers you on. Let's make something beautiful together! #ArtSupplies #ResinCommunity #FamilyOwned
• •Watch the magic happen! ✨ Easy peasy demolding with our premium silicone molds. What enchanting creations are you dreaming up this week? Let us know! 😉 #JAGArtSupply #ResinMolds #SatisfyingArt #DIYCrafts #ArtTok
• •Beaming with pride! 🤩 Check out this stunning piece created by @[CustomerInstagramHandle] using our 'Ocean Depths' mica powder! We're so inspired by our amazing community of artists. Got something you made with JAG supplies? Tag us @jagartsupply for a chance to be featured! Keep creating, keep shining! #JAGArtists #CustomerSpotlight #ArtInspiration #CreativeCommunity