Brand Tone

Technical, confident, results-driven, energetic, and community-focused, always emphasizing tangible, proven performance.

Brand Values

• •Performance
• •Customization & Expertise
• •Transparency & Proof
• •Value

Best Practices

• •Lead with Data, Support with Emotion: Start with the numbers (e.g., "+30 BHP, +50NM Torque"), as this is what your audience seeks. Follow up with the feeling ("transform your drive," "unleash its true sound").
• •Use "Insider" Language Authentically: Use terms like remap, dyno, hardcut, boost, DPF, EGR naturally. This shows you are part of the car community, not just selling to it.
• •Show, Don't Just Tell: Your best copy is visual. Continue to heavily feature dyno runs, engine sounds, and before/after shots in your social content. Let the results speak for themselves.
• •Emphasize Customization: Always highlight that your tunes are "custom," "bespoke," or "tailored." This is a key differentiator and justifies a premium service over generic, off-the-shelf solutions.
• •Maintain Tone Consistency Across Platforms: While the format changes (technical on web, energetic on TikTok), the core message of "Proven, Custom Performance" should remain the same. The website provides the logic, and the social media provides the visceral proof.

Social Perception

A knowledgeable, specialized tuning shop with a solid grassroots reputation, viewed as go-to experts for complex services. Perceived as a modern, engaged, and exciting brand by younger audiences, delivering credible, real-world results.

Copy Examples

• •Your Car's True Potential, Unlocked. We don't use generic files. We provide 100% custom ECU remapping, dyno-tested and tailored to your vehicle. Experience the JAFperformance difference today.
• •Stage 1 ECU Remap: The Perfect Balance of Power and Reliability. Unlock significant gains in horsepower and torque while maintaining engine safety parameters. Our custom Stage 1 tune enhances throttle response, widens the powerband, and transforms your daily drive. All files are developed and tested in-house on our dyno for proven results.
• •This Golf Mk6 came in for a Stage 1 remap and left with a hardcut limiter and a whole new attitude. 🔊 Sound on! #jafperformance #dyno #golfmk6 #stage1 #remap #boosted #carsoftiktok
• •JAFperformance is Ireland's specialist in diesel and petrol engine tuning. From custom ECU remaps and DPF solutions to hybrid turbos and carbon cleaning, our mission is to deliver expert solutions and measurable performance gains for every vehicle.
• •More than just metal. Our downpipes are engineered for maximum flow and proven power gains. Ready to upgrade your build? Tap the link in our bio. #jaf #performanceparts #exhaust #tuning #carmods