Brand Tone

Practical, Empowering, and Value-Driven, with an approachable feel aimed at the Arabic-speaking DIY and home improvement community in Jordan.

Brand Values

• •Enablement/Empowerment
• •Self-Sufficiency & Privacy
• •Convenience
• •Quality/Trust (Implied)
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Empowering, Practical, Friendly, Knowledgeable) and list "do's and don'ts" for language, sentence structure, and common phrases to ensure everyone writing for the brand is aligned.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, challenges, and aspirations. Emphasize how Jafar Shop empowers *them* and makes *their* life easier, reinforcing the empowering and helpful values.
• •Maintain Clarity and Simplicity: Especially for DIY and technical products, use clear, concise language. Avoid overly technical jargon where possible, or explain it simply. This aligns with the practical and accessible values.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, app descriptions, customer service interactions, and any advertising materials is uniform. This builds brand recognition and trust.
• •Incorporate Brand Values Naturally: Weave core values like empowerment, self-sufficiency, and convenience into storytelling and product descriptions rather than just stating them. For example, show how a product helps someone achieve independence in their home repairs.

Social Perception

Positive (App Users), Emerging Leader (Industry), Resourceful (Target Audience), Localized

Copy Examples

• •Your Home, Your Hands. Jafar Shop: All You Need for DIY Success.
• •Stop waiting, start doing! 💪 Our latest [Brand] drill set has the power and versatility for all your home projects. Easy to use, built to last. Shop now and enjoy our special offer! #JafarShop #DIYJordan #HomeImprovement #Tools
• •At Jafar Shop, we believe everyone deserves a home they love, built with their own hands. We provide the tools, supplies, and know-how in Arabic to help you tackle any project with confidence and privacy. Your trusted partner in DIY.
• •All of Jafar Shop, right in your pocket! 📱 Get access to exclusive deals, browse thousands of DIY products, and find inspiration for your next home project. Download the Jafar Shop app today – making home improvement easier than ever! (Link)
• •🛠️ Get Project-Ready! Save up to 30% on Essential Tools at Jafar Shop!