Brand Tone

Personal, Empowering, and Expert

Brand Values

• •Transformation
• •Natural & Effective Solutions
• •Empowerment through Education
• •Authenticity

Best Practices

• •Lead with the "Why": Always connect the product or service back to the core brand value of transformation and confidence. Start with the problem or the desired feeling, not just the product name.
• •Use Jae's Voice: Write copy from Jae’s perspective using "I" and "my" to maintain the personal, authentic connection she has with her clients. Her story is the brand's most powerful asset.
• •Balance Expertise with Empowerment: Use technical terms like "Micro-Channeling" or "Salicylic Acid" to build authority, but immediately translate them into empowering benefits like "unlock your skin's potential" or "combat breakouts."
• •Show, Don't Just Tell: Prioritize user-generated content, testimonials, and before-and-after visuals. The copy should complement this proof by highlighting the client's journey and results.
• •Maintain a Confident and Bold Tone: Use strong, active language. Phrases like "Let's work together," "I AM the BRAND," and "Stay glowy" are empowering and reflect the brand’s confident personality.

Social Perception

The public perception of Jaez Aesthetics is overwhelmingly positive, viewing Jae as a highly trusted and knowledgeable expert who provides personalized, effective care. Products are seen as high-quality and luxurious, and the brand is perceived as a results-driven solution for significant skin concerns.

Copy Examples

• •It’s not just skincare, it’s a confidence reset. ✨ This is what real, dedicated progress looks like. We worked together to tackle stubborn hyperpigmentation, revealing the radiant skin that was always underneath. Your journey is next. Tap the link in bio to book your consultation.
• •Your daily dose of radiance is here. Our #1 bestselling Glow Serum was born from my own struggle with dullness and dark marks. This lightweight, powerful formula with [Key Ingredient] doesn't just give you an instant glow—it works to create the even-toned, healthy skin you deserve. This is my story, in a bottle.
• •Watch me work my magic! ✨ This is the BioRePeel treatment in action. No filters, no fluff—just pure, corrective power. We're targeting texture and building collagen for that glass-skin finish. Ready for results you can see and feel? Book now! #houstonesthetician #correctiveskincare #glassskin
• •Tired of solutions that don’t work? I was too.
• •Real Skincare for Real Results. Founded by an Esthetician Who’s Been There.