Brand Tone

Aspirational, confident, and sophisticated. The language is empowering and celebratory, consistently using words like "alluring," "confident," "elegant," "power," and "shine." It also adopts a guiding and inspirational tone in content, offering style advice.

Brand Values

• •Empowerment
• •Elegance and Sophistication
• •Quality
• •Confidence

Best Practices

• •Maintain an Empowering Vocabulary: Continue to use strong, positive, and evocative words such as "empower," "radiate," "captivate," "unforgettable," and "statement-making" in all communications.
• •Focus on the Feeling, Not Just the Fabric: While mentioning quality is important, the copy should always circle back to how the garment makes the customer feel confident, elegant, beautiful, and powerful.
• •Aspirational Storytelling: Frame the products within a narrative. Instead of just "a dress for a party," it's "the dress for the night you'll always remember." Use blog posts and social media to tell stories about the moments these dresses are made for.
• •Consistent Visual and Textual Aesthetics: Ensure that the sophisticated and elegant tone of the copy is always matched by high-quality, polished, and aspirational imagery across all platforms.
• •Engage with the Community in the Brand's Voice: When responding to comments and messages, maintain the sophisticated and positive tone. Address customers elegantly, for example, "We're so thrilled you love your dress!" instead of a more casual "Glad you like it!".

Social Perception

The public perception of Jador The Label is very positive. Customers perceive the brand as a provider of high-quality, beautiful, and well-fitting dresses for special occasions. The brand is seen as delivering on its promise of making women feel elegant and confident, with positive early reception in the market.

Copy Examples

• •Elegance is an attitude. Command the room in our Arabella Ivory Knit Maxi. Designed not just to be worn, but to be remembered.
• •Your Invitation to Shine: Unforgettable Looks Inside.
• •More than a dress, it's a mood. Our new sequin mini is crafted for nights that turn into memories. Slip into liquid confidence and let your sparkle do the talking.
• •From sunset cocktails to milestone celebrations, your perfect outfit awaits. Discover Jador The Label and find the piece that makes you feel like the best version of you. Shop now for 10% off your first order.
• •That feeling when you find *the* dress. #jadorthelabel #eventdress #partydress #maincharacterenergy