Brand Tone

Authoritative and Knowledgeable, Collector-Focused and Passionate, Direct and Professional, Nostalgic and Appreciative of History

Brand Values

• •Authenticity and Originality
• •Expertise and Knowledge
• •Quality and Rarity
• •Trust and Reliability
• •Global Reach and Service

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., authoritative, nostalgic, passionate, professional), along with "do's and don'ts" for language and style.
• •Know Your Audience: Understand the language and expectations of antique collectors. They value detail, history, authenticity, and expertise. Tailor your copy to resonate with their passion.
• •Emphasize Expertise and History: Consistently weave in details about the age, origin, maker, and unique characteristics of each item. Share your knowledge and the story behind the pieces.
• •Maintain Professionalism and Clarity: While nostalgic, ensure all communication, especially regarding sales, shipping, and policies, is clear, direct, and professional to build trust.
• •Use High-Quality Storytelling: Each antique bear has a past. Use evocative language to hint at its journey and the craftsmanship involved, creating an emotional connection that goes beyond a simple transaction. Highlight what makes each piece a "treasure."

Social Perception

Reputation as a Long-Standing Seller, Expertise in Valuation and Identification, Source for Specific and Rare Items, eBay Seller Feedback

Copy Examples

• •For over 25 years, Jadees Antique Bear Shoppe has been a trusted curator of the world's most cherished antique and vintage teddy bears. Discover a legacy of craftsmanship and history with each unique find.
• •A remarkable piece of Steiff history, this [Year] [Bear Name] embodies the enduring quality and timeless appeal of the iconic brand. Untouched and preserved in its original splendor, it awaits a discerning collector.
• •At Jadees, we are more than just sellers; we are custodians of cherished memories and dedicated arctophiles. Our passion lies in sourcing and presenting the finest antique bears and collectibles, each meticulously researched and preserved.
• •Just arrived in the Shoppe: A rare 1940s Hermann bear, brimming with character and history. Explore its story and make it part of yours. Worldwide shipping available for our global family of collectors. #AntiqueTeddyBear #VintageToys #HermannBear #CollectorLife
• •Unlock a Treasure: New Antique Bear Arrivals & Featured Collectibles at Jadees!