Brand Tone

Friendly and Approachable, Trendy and Current, Value-Oriented, Community-Focused (Local)

Brand Values

• •Customer Satisfaction
• •Fashion Accessibility
• •Freshness and Variety
• •Local Presence

Best Practices

• •Always Be Welcoming: Start and end communications with a friendly, approachable tone. Use exclamation points appropriately to convey enthusiasm.
• •Highlight "New" and "Trendy": Continuously emphasize the freshness of your inventory and the stylish nature of your products. Words like "latest," "fresh," "trending," "hot," and "now" can be effective.
• •Emphasize Value: Subtly remind customers of the "great prices" or "affordable style" they get. This can be through direct statements or by showcasing outfits that look expensive but are reasonably priced.
• •Keep it Current and Conversational: Use language that your target audience uses. Avoid overly formal or stuffy phrasing. Engage with comments and messages in a consistently friendly manner.
• •Incorporate Local Touches (where applicable): When addressing local customers or promoting in-store events, mention town names or local landmarks to strengthen community connection. For broader online communications, maintain the friendly, value-driven voice.

Social Perception

Positive for Trendy Finds and Prices, Appreciation for Customer Service, Local Favorite, Reliable for New Stock

Copy Examples

• •Instagram Post (New Arrival): Hello, sunshine! ☀️ Step into the new week with our latest obsession: [Product Name - e.g., The Flora Breeze Maxi Dress]! Perfect for soaking up those rays in style. Snag yours online or pop into our Paducah/Draffenville stores – fresh drops daily! #JadedLayne #NewCollection #TrendyThreads #ShopLocalKY
• •Facebook Ad (General Awareness/Value): Your wardrobe called – it's craving a Jaded Layne Boutique refresh! 😉 Discover the cutest new arrivals in dresses, tops, accessories & more, all at prices you'll LOVE. Why wait? Treat yourself today! Two locations in KY + shop online 24/7! [Link to Website] #JadedLayneBoutique #AffordableFashion #KentuckyBoutique #StyleSteals
• •Website Banner (Homepage): NEW ARRIVALS DAILY! ✨ Your go-to for trendy fashion at amazing prices. Shop now and find your new favorite outfit!
• •Email Newsletter Subject Line (Sale/Promo): 🎉 You deserve this! Fresh Styles Added + A Little Treat Inside! 🎉 Body Snippet: Hey, fashion friend! We're bringing the style straight to your inbox. Check out our latest must-haves and don't forget – new goodies land at Jaded Layne Boutique every single day! Come say hi at our Paducah or Draffenville locations or shop from your couch!
• •Local Event Promotion Post (Instagram/Facebook): Hey Paducah/Draffenville! 👋 Come see us this Saturday at Jaded Layne Boutique! We're stocked with [mention a specific popular item or category, e.g., game day gear, cozy fall sweaters] and, as always, bringing you those trendy finds you love at great prices. Supporting local never looked so good! #JLBLocalLove #KentuckyFashion #BoutiqueShopping