Brand Tone

Authoritative, Mystical, and Direct

Brand Values

• •Authenticity
• •Empowerment
• •Quality and Customer Service

Best Practices

• •Always Prioritize "Authenticity" and "Power": These are the core pillars of the brand. Every piece of copy should reinforce that the products are genuine and that their purpose is to empower the user. Use words like "authentic," "practitioner-crafted," "powerful," "harness," and "manifest."
• •Be Direct and Outcome-Oriented: Clearly state the intended use and result of each product. The audience is not looking for vague promises; they are looking for specific tools for specific goals. Use product names and descriptions that are unambiguous (e.g., "Road Opener," "Protection from Harm").
• •Maintain a Mystical but Knowledgeable Tone: The copy should sound magical and evocative, but also educated and confident. Avoid overly complex jargon but use niche terminology correctly to demonstrate expertise and build trust with knowledgeable customers.
• •Emphasize "Jaded Voodoo" over "Jaded Enterprises": To build a stronger, more recognizable brand and avoid confusion with other companies, all public-facing marketing, copy, and social media profiles should consistently use the "Jaded Voodoo" brand name. The legal name should be reserved for legal and payment processing contexts only.
• •Let Testimonials Provide Social Proof: Integrate positive customer reviews into marketing materials where possible. Phrases like "Customer Favorite" or direct quotes about a product's effectiveness can build trust and overcome skepticism from new buyers, letting the results speak for themselves.

Social Perception

The brand is perceived positively within its niche as a legitimate and high-quality source for spiritual supplies. However, there is potential for misunderstanding or skepticism from a general audience unfamiliar with or wary of Voodoo practices. Additionally, there is brand name confusion due to the legal name 'Jaded Enterprises' leading to unrelated companies.

Copy Examples

• •Fortify your spirit. Our 'Fiery Wall of Protection' oil is crafted with sacred herbs and powerful intentions to shield you from negativity and create a barrier against harm. Anoint your doorways, your sacred tools, or yourself to walk with confidence and peace. Authenticity is our practice. Power is your birthright. Tap the link in bio to claim your shield.
• •Headline: "Authentic Voodoo & Hoodoo Supplies for the Modern Practitioner" Sub-headline: "Harness Your Power. Manifest Your Reality. Real Tools for Real Rituals."
• •Headline: Feeling Stuck? It's Time for a Spiritual Shift. Body: "Don't let unseen forces hold you back. Jaded Voodoo offers authentic, practitioner-crafted spell kits and spiritual oils to help you clear obstacles, attract abundance, and reclaim your path. From powerful 'Road Opener' kits to 'Money Drawing' oils, our tools are made with intention. Fast, discreet shipping. Shop now and transform your energy."
• •Invite the love you deserve. This 'Come To Me' candle is more than wax and wick; it's a beacon. Dressed with potent herbs and infused with authentic Hoodoo intentions, it is designed to draw a specific person or a new, true love into your life. Light it during your ritual and focus your energy on the connection you seek to create. Your desire is the key; this candle is the flame.
• •On-screen text for a TikTok video showing hands assembling a 'Money Drawing' mojo bag: "Level up your abundance ritual. #moneydrawing #hoodoo #witchtok #manifestation #jadedvoodoo"