Brand Tone

Whimsical and Magical, Warm and Personal, Creative and Passionate, Joyful and Celebratory

Brand Values

• •Handmade Craftsmanship
• •Family-Centric
• •Aesthetic and Playful Design
• •Bringing Joy
• •Excellent Customer Service

Best Practices

• •Always Tell a Story: Frame products around a narrative of childhood, imagination, and family. Instead of "buy this," think "imagine this in your home."
• •Use "Magic" and "Wonder" Language: Consistently use keywords that align with the brand's whimsical tone, such as magic, wonder, adventure, sunshine, dreams, little explorers, and treasures.
• •Maintain a Personal Connection: Write in the first person ("we," "us") to reinforce that the brand is run by real people. Sign off emails and messages personally from Mike and Ronnie.
• •Balance Parent and Child Appeal: In your copy, speak to both the parent's desire for beautiful, modern aesthetics and the child's need for playful, inspiring surroundings.
• •Incorporate User-Generated Content: Share customer photos and reviews (with permission). This reinforces the brand's positive social perception and builds a community around shared values of family and home.

Social Perception

High-Quality and Beautiful Products, Exceptional Customer Experience, A Cherished Addition to Family Homes, Inspirational

Copy Examples

• •Say hello to our new Wildflower Toy Chest! 🌸 We dreamed up this design while imagining a secret garden where little explorers can keep their biggest treasures. Hand-painted and built with love, it’s here to add a little everyday magic to your favorite spaces. What adventures will you hide inside? #jadeandthesaw #nurserydecor #woodentoys
• •The Snow-Capped Mountain Toy Chest isn't just for storage; it's a launchpad for imagination. Handcrafted from solid wood, its peaks and valleys are a reminder of the great adventures that await. Perfect for a little one's room, it’s designed to be a modern heirloom that’s both beautiful for you and playful for them. Let’s make tidying up feel like an adventure.
• •Building a nest for your little one? ✨ Let us help you create a space that makes you smile. Our modern wooden wall art is designed by us (Mike and Ronnie!) to bring a touch of warmth and wonder to your nursery. Handmade with care, because we know every detail matters. See our collection at jadeandthesaw.com.
• •Subject: A little sunshine for your inbox... and your home! Hi there, We believe every room should have a little piece of magic in it. For a short time, we're sharing some of our sunshine with 15% off all wall art! It's the perfect chance to find that special something that will make your little one's space (and you) beam. Thanks for being on this journey with us! With smiles, Mike & Ronnie
• •(Video showing a hand painting a sun detail on a piece of wood) Text Overlay: Putting the finishing touches on another "You Are My Sunshine" piece! ☀️ Each one is made by hand, just for you. We love knowing our art is making its way to your happy homes!