Brand Tone

Feminine & Sensual, Comfortable & Confident, Stylish & Modern, Accessible & Inclusive, Playful & Vivacious, Italian Heritage

Brand Values

• •Empowering Femininity
• •Quality & Comfort
• •Style & Innovation
• •Versatility
• •Customer Focus
• •Inclusivity

Best Practices

• •Embrace the "Goddess" Ethos: Consistently weave in language that empowers and uplifts women, making them feel special, beautiful, and confident. Use words that evoke sensuality, elegance, and inner strength.
• •Balance Sensuality with Comfort: While highlighting the allure and attractiveness of the products, always underscore the comfort, quality materials, and wearability. Avoid language that could be seen as objectifying, instead focusing on how the products make the wearer *feel*.
• •Infuse Italian Flair (Subtly): Reference the brand's Italian heritage where appropriate, associating it with style, quality craftsmanship, and a passion for design. This adds a layer of sophistication.
• •Adapt to the Platform, Maintain the Core: While the tone can be more playful on TikTok or more descriptive on the website, the core values of femininity, quality, and empowerment should remain consistent. The language should always feel authentic to the Jadea brand.
• •Speak to Inclusivity: Use language that welcomes all women. While showcasing aspirational imagery, ensure the copy reinforces the idea that Jadea is for every woman who wants to feel good and express her femininity.

Social Perception

Positive & Desirable, Associated with a Key Testimonial, Reliable Quality for Price, Feminine and Empowering, Recognizably Italian

Copy Examples

• •Jadea: Unleash Your Inner Goddess. Every day is an occasion to feel extraordinary. Discover our new collection of lingerie and apparel, crafted with Italian passion and designed for your ultimate comfort and sensuality. Because every woman deserves to feel like a Goddess. Shop Now & Embrace Your Radiance.
• •From Sunrise Comfort to Sunset Allure. Jadea moves with you. Soft cotton for your busiest days, delicate lace for your most intimate evenings. Find the perfect pieces to express every facet of your beautiful self. Discover Versatile Styles.
• •Italian Style, Effortless Confidence. Wrap yourself in the quality and design that only Jadea can offer. Our latest arrivals blend contemporary trends with timeless comfort, empowering you to step out with confidence, every single day. Explore New Collection.
• •Feel Beautiful, Inside and Out. It’s more than just underwear; it’s a feeling. Jadea is designed to make you feel comfortable, sensual, and unapologetically you. For every mood, for every moment, for every woman. Find Your Perfect Fit.
• •That Jadea feeling ✨ Soft, stylish, and ready for anything! Which look is your fave? #JadeaOfficial #ItalianStyle #FeelGoodFashion #GoddessVibes Tap to Shop the Look!