Brand Tone

Passionate & Enthusiastic, Confident & Bold, Craftsman-like & Quality-Focused, Direct & Informative, Slightly Edgy & Anti-Establishment

Brand Values

• •Quality & Craftsmanship
• •Innovation & Creativity
• •Customization & Individuality
• •Passion for Motorcycle Culture
• •American Made
• •Excellence

Best Practices

• •Embrace the Passion: Let the genuine enthusiasm for motorcycles and craftsmanship shine through in your language. Use evocative words that convey excitement and dedication.
• •Highlight "American Made" & Quality: Consistently mention the US manufacturing and the high-grade materials (like 6061-T6 aluminum) as key differentiators and quality markers.
• •Speak to the Individualist: Address the desire for uniqueness and self-expression. Use language that empowers riders to make their bike a true reflection of themselves, positioning Jade Affiliated as the enabler of that vision. Reinforce the "anti-cookie cutter" stance.
• •Balance Boldness with Detail: While making confident claims, back them up by subtly weaving in details about the design process, materials, or the level of customization possible. This adds credibility to the bold statements.
• •Visual Storytelling with Direct Captions: Continue pairing strong, high-quality visuals with captions that are informative and clear. Use calls to action where appropriate, but ensure the primary message reinforces the brand's core values of quality, design, and passion.

Social Perception

High-Quality & Premium, Stylish & Aesthetically Pleasing, Reliable & Well-Made, For Serious Customizers, Knowledgeable & Passionate

Copy Examples

• •Headline: Don't Just Ride. Dominate. Body: Your machine is an extension of you. Make it speak volumes. Jade Affiliated custom forged wheels – American made, rider approved. Unleash your bike's true attitude.
• •Headline: Beyond Stock. Beyond Compare. Body: Tired of the same old look? We don't do 'cookie cutter.' At Jade Affiliated, we craft unique, high-performance wheels from the finest 6061-T6 aluminum, right here in the USA. Design your legacy.
• •Headline: The Art of the Wheel. Mastered. Body: Every curve, every cut, every finish – an obsession. Jade Affiliated wheels are more than parts; they're precision-engineered statements. Elevate your ride with unmatched craftsmanship.
• •Headline: Forged in the USA. Built for the Wild. Body: Your journey demands strength. Your style demands attention. Get both with Jade Affiliated. Our custom motorcycle wheels are spun from pure American grit and cutting-edge design. What will your wheels say about you?
• •Headline: Stop Dreaming It. Start Rolling It. Body: That vision you have for your bike? Let's make it a reality. Jade Affiliated offers endless customization for wheels that are as unique as your ride. Call us – let's build something legendary.