Brand Tone

Elegant & Sophisticated, Minimalist & Understated, Artistic & Poetic, Confident & Timeless, Approachable Luxury

Brand Values

• •Timelessness & Longevity
• •Quality Craftsmanship
• •Effortless Elegance & Comfort
• •Minimalist Design
• •Individuality & Strong Identity
• •Cross-Generational Appeal & Unisex Approach
• •Sustainability

Best Practices

• •Embrace Understatement: Avoid hyperbole and overly assertive language. Let the quality and design speak for themselves through sophisticated, measured descriptions. Focus on 'showing' the elegance and craftsmanship rather than just 'telling.'
• •Use Evocative and Sensory Language: Appeal to the senses by describing the feel of the materials, the lightness of the shoe, and the effortless style they impart. Words like 'supple,' 'lightweight,' 'seamless,' 'refined,' and 'poetic' can be effective.
• •Maintain a Parisian Essence: Subtly weave in the brand's Parisian heritage and the sophisticated, artistic lifestyle it represents. This doesn't mean every sentence needs to mention Paris, but the overall feeling should align with this identity.
• •Highlight Timelessness and Quality: Consistently reinforce the brand's commitment to enduring design, longevity, and superior craftsmanship. Use terms like 'timeless,' 'heritage,' 'artisanal,' and 'meticulously crafted.'
• •Speak to the Discerning Individual: Address the customer as someone who appreciates art, culture, and understated luxury. The tone should be respectful of their intelligence and taste, focusing on the intrinsic values of the product rather than fleeting fashion statements.

Social Perception

High-Quality and Well-Crafted, Stylish & Unique, Comfortable (with caveats), Parisian Elegance, For the Discerning Customer, Aspirational yet Understated

Copy Examples

• •Headline: Enduring Style. Effortless Stride. Body: Discover Jacques Solovière Paris. Where Parisian artistry meets timeless design, crafting footwear that moves with you, season after season. Experience the quiet confidence of understated luxury. Call to Action: Explore the Collection.
• •Headline: The Purity of Form. The Promise of Comfort. Body: Each Jacques Solovière shoe is a study in minimalist elegance. Hewn from the finest materials, designed for a life lived with intention and grace. Feel the difference dedication makes. Call to Action: Find Your Pair.
• •Headline: Beyond Trends. Beyond Compare. Body: We believe in footwear that tells a story of lasting quality and individual expression. Jacques Solovière Paris: for those who walk their own path with sophisticated ease. Call to Action: Shop New Arrivals.
• •Headline: Parisian Soul, Global Footprint. Body: Inspired by the timeless allure of Paris, crafted for the modern wanderer. Our shoes blend artisanal heritage with a contemporary vision, offering unparalleled comfort and a distinctive aesthetic. Call to Action: Discover Our Craft.
• •Headline: Less is More. Elegance is Everything. Body: At Jacques Solovière, we strip away the superfluous to reveal the essential: impeccable craftsmanship, refined silhouettes, and enduring comfort. Step into a world of considered design. Call to Action: View Lookbook.