Brand Tone

Elegant & Sophisticated, Heritage-Focused & Traditional, Comfort-Oriented, Quietly Confident

Brand Values

• •Quality Craftsmanship
• •Comfort
• •Timeless Style & Elegance
• •Heritage & Legacy
• •Customer Satisfaction

Best Practices

• •Emphasize Heritage Authentically: Weave the brand's rich history (since 1936, founder's innovations) into storytelling, but ensure it connects to present-day relevance and quality. Avoid sounding dated by linking heritage to enduring values like "timeless style."
• •Use Elegant and Evocative Language: Consistently employ sophisticated vocabulary (e.g., "luxurious," "glamour," "refined," "artisanal," "heritage") that reflects the premium nature of the products.
• •Focus on "Comfort Meets Luxury": Always balance the promise of exceptional comfort with the allure of elegant design and high-quality materials. These two aspects are central to the brand's identity.
• •Maintain a Refined and Understated Voice: Avoid overly casual slang, aggressive sales tactics, or fleeting trends. The tone should be confident in its quality and heritage, appealing to a discerning customer.
• •Ensure Visual and Textual Harmony: The copy should align with the sophisticated and clean aesthetic of the website and product imagery. This consistency reinforces the brand's premium positioning.

Social Perception

Established & Classic (for an older demographic), Luxury/Premium Item, Concerns about Current Quality/Consistency, Niche & Less Mainstream for Younger Audiences

Copy Examples

• •Headline: Step Into Legacy. Experience Jacques Levine. Body: Since 1936, Jacques Levine has crafted slippers that blend timeless elegance with unparalleled comfort. Discover the tradition of luxury underfoot.
• •Headline: The Art of At-Home Glamour. Body: Elevate your moments of relaxation. Our designer slippers, made with the finest materials, bring a touch of sophistication to your personal sanctuary.
• •Headline: More Than a Slipper, It's a Jacques Levine. Body: From the innovative spirit of our founder to the detailed craftsmanship in every pair, experience the enduring quality and comfort that defines our heritage.
• •Headline: Unwind in Uncompromising Style. Body: Why choose between comfort and elegance? Jacques Levine offers the perfect union, ensuring every step at home is one of luxurious ease.
• •Headline: A Tradition of Comfort, A Future of Elegance. Body: For generations, Jacques Levine has been synonymous with beautifully crafted slippers. Rediscover a classic, designed for the modern woman who values heritage and quality.