Brand Tone

Artisanal & Passionate, Luxurious & High-Quality, Friendly & Approachable, Expert & Confident

Brand Values

• •Quality Craftsmanship
• •Passion & Dedication
• •Customer Delight
• •Authenticity & Tradition
• •Personal Touch

Best Practices

• •Embrace the "Artisan" Narrative: Always lean into the handmade, small-batch, and personal expertise aspect. Use words like "handcrafted," "artisan," "Jacqueline's touch," "small-batch," and "passion."
• •Balance Luxury with Warmth: While highlighting premium quality ("finest Belgian chocolate," "exquisite," "indulgent"), ensure the language remains inviting and approachable, not C0ld or overly exclusive.
• •Focus on Sensory Details: Describe the taste, texture, and aroma of the chocolates to evoke a sensory experience. Use evocative adjectives that appeal to the senses.
• •Maintain a Personal Connection: Where appropriate (especially in social media, emails, and story sections), use a friendly, slightly informal yet professional tone. Refer to Jacqueline's expertise and passion to reinforce the personal element behind the brand.
• •Be Consistent Across All Platforms: Whether it's a product description on the website, a Facebook post, or an email, the core tone – artisanal, luxurious yet friendly, and passionate – should be evident. Create a simple style guide with key brand words and phrases if helpful.

Social Perception

Highly Positive, Trusted Artisan, Gift-Worthy & Special Occasion Treat, Good Value for Quality, Responsive & Friendly Service

Copy Examples

• •Website Homepage Banner: "Experience the art of chocolate. Indulge in Jacqueline's handcrafted Belgian chocolate creations, made with passion and the finest ingredients."
• •Product Description (for a new truffle collection): "Discover our latest symphony of flavours. Each artisan truffle in this collection is lovingly handmade by Jacqueline, blending decades of expertise with a touch of creative magic. Pure indulgence awaits."
• •Social Media Post (Instagram/Facebook): "Sweeten your week with a little bit of luxury! ✨ Our signature chocolate bars are handcrafted in small batches to ensure every bite is as perfect as the last. What's your favourite Jacqueline's Chocolates treat? #HandmadeChocolate #LuxuryTreats #ArtisanChocolatier #JacquelinesChocolates"
• •Email Newsletter Snippet (promoting a seasonal offer): "Hello [Customer Name], just imagine the melt-in-your-mouth goodness of our [Seasonal Product]. Crafted with Jacqueline's personal touch and the season's finest flavours, it's the perfect way to celebrate. Order yours before they're gone!"
• •"About Us" Page Excerpt: "For over 30 years, Jacqueline has poured her heart into the art of chocolatiering. What began as a personal passion has blossomed into Jacqueline's Chocolates – a haven where traditional craftsmanship meets inspired flavours, all dedicated to bringing you moments of pure chocolate joy."