Brand Tone

Elegant & Sophisticated, Artistic & Sculptural, Minimalist & Modernist, Emotive & Introspective, Timeless, Personal & Authentic

Brand Values

• •Emotional Connection: Creating jewellery that resonates with the wearer’s life and experiences is paramount. The philosophy is that "the perfect jewel arouses emotions and gracefully reflects the essence of one’s inner beauty."
• •Storytelling & Symbolism: Her collections are imbued with rich symbolism, exploring themes like the cycle of life, human connection, love, and inner strength. For example, the "Offspring" collection symbolizes the bond between mother and child.
• •Minimalism & Purity of Form: A focus on clean lines, organic shapes, and the intrinsic beauty of materials.
• •Craftsmanship & Quality: Implied through her long-standing collaboration with Georg Jensen and the use of precious materials.
• •Timelessness over Trends: A desire to create pieces that endure beyond seasonal fashions.
• •Authenticity & Self-Expression: Designing from a personal place and encouraging wearers to feel empowered and confident.
• •Inclusivity & Empowerment: Recent collections like "Black Love" pay tribute to the strength of the African-American community. Her work is often described as gender-neutral. She also speaks of jewellery making women feel empowered.

Best Practices

• •Embrace Poetic Minimalism: Use language that is both evocative and concise. Avoid overly ornate or technical jargon. Focus on the feeling and the form, much like the jewellery itself.
• •Highlight the "Why": Always connect the designs back to their deeper meaning and the human experience. Share the inspiration or the emotion Rabun intended to convey with each collection or piece.
• •Speak from a Place of Authentic Emotion: The brand is deeply personal to Jacqueline Rabun. Copy should reflect this sincerity and avoid sounding purely commercial. Use words that convey introspection, strength, connection, and quiet confidence.
• •Maintain an Elegant and Sophisticated Voice: Ensure grammar, vocabulary, and sentence structure are polished and refined. The tone should mirror the high quality and artistic nature of the jewellery.
• •Focus on Timelessness and Enduring Value: Position the jewellery not as fast fashion, but as cherished pieces meant to last and carry personal significance through time. Emphasize that these are "wearable works of art" and future heirlooms.

Social Perception

Highly Respected Artist, Intellectual & Conceptual, Luxurious & High-Quality, Emotionally Engaging, Modern & Timeless, Distinctive & Unique

Copy Examples

• •Headline: Beyond Adornment. Within You. Body: Discover Jacqueline Rabun’s sculptural jewellery, where precious metals meet profound emotion. Each piece, a silent storyteller, an echo of the human experience. Wear not just a jewel, but a feeling. Call to Action: Explore the Collections.
• •Headline: The Eloquence of Simplicity. Body: In a world of fleeting trends, Jacqueline Rabun’s designs offer a quiet statement of enduring elegance. Minimalist forms that speak volumes, crafted to become an intimate part of your journey. Call to Action: Find Your Signature Piece.
• •Headline: Wear Your Story. Body: Jacqueline Rabun sees jewellery as a language of the heart. Her Offspring collection whispers of unbreakable bonds, while Mercy offers a tangible reminder of strength and compassion. What story will you tell? Call to Action: Discover the Symbolism.
• •Headline: Sculpted by Emotion, Forged in Time. Body: More than mere objects, these are talismans of life’s most meaningful moments. Jacqueline Rabun’s artistic vision transforms gold and silver into timeless expressions of love, connection, and inner reflection. Call to Action: Invest in Meaning.
• •Headline: The Art of Being. Reflected. Body: Each curve, each polished surface in a Jacqueline Rabun creation is a meditation on form and feeling. Experience jewellery that doesn’t just decorate, but resonates with the essence of who you are. Call to Action: Connect with the Artist’s Vision.