Brand Tone

Elegant, Artisanal, Serene, Informative

Brand Values

• •Quality
• •Craftsmanship
• •Aesthetic Appeal
• •Creating Atmosphere
• •Local Production

Best Practices

• •Develop a Brand Voice Guide: Document the identified tones (Elegant, Artisanal, Serene, Informative) with examples of words to use and avoid. This ensures anyone writing copy understands the desired voice.
• •Focus on Sensory Language: Since many products are fragrance-based, use evocative language that appeals to the senses (smell, sight, touch) to reinforce the Calm & Serene and Elegant aspects.
• •Highlight Craftsmanship and Origin: Consistently mention hand-poured, artisanal, and Made in Pakistan where appropriate to reinforce the Artisanal value.
• •Maintain Clarity and Conciseness: While elegant, the copy should remain easy to understand and informative, providing essential product details without unnecessary jargon.
• •Review and Refine: Regularly review website copy, product descriptions, and any marketing materials to ensure they align with the established brand tone and values. Consistency is key.

Social Perception

The perception derived from the website is that of a niche brand offering premium, aesthetically pleasing home fragrance and décor items. Customers likely perceive it as a source for thoughtful gifts or personal indulgences that focus on ambiance and local craftsmanship. The lack of a strong social media presence might limit its reach and engagement with a wider audience, making its current perception largely shaped by direct website visitors.

Copy Examples

• •Illuminate your sanctuary. Our hand-poured [Scent Name] candle, crafted with the finest waxes and a whisper of [Key Ingredient], invites tranquility into every corner. Made with pride in Pakistan.
• •Effortless elegance, continuous calm. Discover the subtle sophistication of our [Scent Name] diffuser, designed to gently fragrance your space for weeks. Premium quality, artfully blended.
• •Gift the art of ambiance. The Jacob & Isaac curated collection brings together our most beloved hand-poured candles and artisanal décor – a perfect gesture of refined taste.
• •Experience the essence of Pakistani craftsmanship. Jacob & Isaac brings you locally made, hand-poured luxury for your home.
• •Indulge in the pure essence of [Scent Profile]. Our [Product Name] is meticulously crafted from premium ingredients, promising a sensory experience that elevates your everyday.