Tono de Marca

Heritage-Driven and Professional

Valores de Marca

• •Craftsmanship & Quality
• •Heritage & Legacy
• •Durability & Functionality
• •Timeless Design

Mejores Prácticas

• •Lead with Heritage: Begin product stories and brand narratives by referencing the "since 1939" legacy. This immediately establishes trust and distinguishes the brand.
• •Use "Craftsmanship" Keywords: Consistently integrate words like "handcrafted," "fine leather," "meticulous detail," and "uncompromising quality" across all platforms to reinforce the core brand value.
• •Explain "YESTERDAY'S | TOMORROW": Actively use this tagline in campaigns to tell the story of how classic techniques are being applied to modern, functional designs.
• •Maintain a Professional and Helpful Tone: In all customer interactions, from social media comments to email support, the voice should be polite, knowledgeable, and reflect the brand's professional image.
• •Be Specific in Product Descriptions: Go beyond general praise. Mention the type of leather, the thought process behind the design's functionality (e.g., "designed for easy access," "multiple compartments for organization"), and the durability of the hardware, as this speaks directly to the brand's values.

Percepción Social

reliable, high-quality, mid-market heritage brand

Ejemplos de Copy

• •YESTERDAY'S | TOMORROW - Since 1939, JACOB has handcrafted leather goods for a life in motion. Discover timeless designs, built with pioneering craftsmanship for the generations of today and tomorrow.
• •Crafted for the details. Our classic men's wallet is made from the finest selection of leather, designed to be both functional and refined. The perfect companion, built to last. #JacobThailand #LeatherGoods #Craftsmanship #MensWallet
• •The Art of Leather. The Ease of Modern Design. - Experience the perfect blend of tradition and trend. Our new collection of women's handbags features fine, uncompromising leatherwork in styles made for the modern woman. Shop the collection now and enjoy 30% off. Shop Now
• •Commute Multi-Compartment Backpack - Engineered for your daily journey. This backpack is handcrafted from durable, high-quality leather with an in-house design focused on functionality. Featuring multiple compartments for organization and a modern silhouette, it's the ultimate fusion of our 80-year heritage and your modern needs.
• •Our 2-in-1 bag holds everything. Ready for your day? 😉 #JacobBags #Whatsinmybag #Thailand #BagTransition