Brand Tone

Humorous & Witty, Nostalgic & Heartfelt, Authentic & Down-to-Earth, Scottish & Proud

Brand Values

• •Friendship & Companionship
• •Humor & Laughter
• •Quality
• •Nostalgia & Heritage
• •Resilience & Spirit

Best Practices

• •Embrace the "Still Game" Universe: Consistently incorporate language, quotes, and references from the show that resonate with fans. Use Scottish colloquialisms where appropriate to maintain authenticity.
• •Prioritize Humour and Warmth: Ensure the copy reflects the comedic and often heartwarming interactions between Jack and Victor. The tone should feel like a friendly chat in The Clansman.
• •Focus on Shared Moments: Emphasize the values of friendship, companionship, and enjoying good times together, as this is a core theme of both the show and the brand's messaging.
• •Be Genuinely Scottish: Let the brand's Scottish heritage shine through naturally in the language and cultural references, without becoming a caricature.
• •Stay True to the Characters' Voices (Subtly): While the brand is its own entity, imagine how Jack or Victor might describe the whisky – with a blend of dry wit, a touch of sentimentality, and no-nonsense appreciation for a good dram.

Social Perception

Strongly Tied to "Still Game", Positive Reception by Fans, Seen as a Fun, Approachable Whisky, Legitimacy Boosted by Trademark Win

Copy Examples

• •Facebook/Instagram Post: "Fancy a goldie that's as smooth as Navid's patter? Jack & Victor whisky – perfect for a good blether with your best pals. #StillGame #JackandVictor #Whisky #Craiglang"
• •Website Banner: "Jack & Victor: The Spirit of Craiglang, Bottled. Share a dram and some laughs."
• •Product Description Snippet: "Crafted for good times, old pals, and fans of Scotland's favourite pensioners. This blended Scotch offers honeyed fruit, sweet malt, and a wee touch of smoke – it's pure dead brilliant, so it is!"
• •Tweet: "The Clansman might be fictional, but the quality of Jack & Victor whisky is the real deal. Grab a bottle and tell us your favourite Still Game memory! #StillGameWhisky #ScottishComedy"
• •Email Subject Line: "He who hingeth aboot getteth heehaw! Get your Jack & Victor whisky."