Tono de Marca

Inspirational, Authentic, and Community-Centric

Valores de Marca

• •Faith
• •Self-Improvement & Discipline
• •Community
• •Quality & Modernity
• •Authenticity

Mejores Prácticas

• •Every piece of copy should connect back to the core 'why' – the intersection of faith, discipline, and modern life, ensuring the brand's purpose remains central.
• •Employ inclusive language such as 'We' and 'You' to speak directly to the customer, using phrases like 'We're in this together' or 'Join our tribe' to reinforce community.
• •Weave in Bible verses or faith-based concepts authentically and inspirationally, as a natural extension of the brand's identity, rather than a forced marketing tactic.
• •Showcase apparel in real-life scenarios (gym, casual outings, moments of reflection) to sell the lifestyle, not just the product, with copy reflecting this balance.
• •Continue leveraging the founder as the face and voice of the brand, as his personal stories, behind-the-scenes content, and direct communication are core to the brand's authenticity and success.

Percepción Social

The brand is perceived positively, especially within its target niche, as a source of uplifting and authentic faith-based content. It maintains a clean and respected image, with a highly engaged and supportive audience.

Ejemplos de Copy

• •BUILT BY FAITH. DESIGNED FOR LIFE. Premium apparel for the modern believer. More than just clothing—it's a statement of strength, discipline, and devotion. Join the family.
• •Strength isn't only measured in weight. It's in the quiet moments of prayer, the discipline to show up, and the faith that moves you forward. Our new Performance Tee was crafted for every part of your journey. #FaithAndFitness #BuiltByFaith
• •Your New Favorite Hoodie Has Arrived. Engineered for comfort, inspired by conviction. The "Walk by Faith" collection combines premium, ultra-soft fabrics with a message that matters. Perfect for the gym, the street, and your daily walk. Shop now and get 15% off your first order.
• •Packing another order for the JACKTITUS family! Every time I ship one of these, I'm sending out a prayer with it. Thank you for being part of this journey and for wearing your faith proudly. This brand is for you. God bless.
• •A Message of Strength For Your Week Ahead 🙏 Plus, a first look at our new limited-edition "Kingdom" shorts...