Brand Tone

Friendly, Community-Focused, Traditional, Helpful, Value-Oriented, Diverse and Comprehensive

Brand Values

• •Customer Service
• •Quality
• •Community
• •Family-Run Ethos
• •Variety and Convenience
• •Tradition and Reliability

Best Practices

• •Emphasize "Community" and "Local": Regularly mention Saintfield, refer to local landmarks or events (where appropriate), and foster a sense of belonging. Use phrases like "your local store," "in the heart of Saintfield."
• •Use Warm, Approachable Language: Opt for friendly and inviting words. Avoid overly formal or corporate jargon. Phrases like "pop in," "we'd love to see you," "chat with our team" work well.
• •Highlight Family Values and Tradition: Subtly weave in the "family-run" and "long-established" aspects to build trust and convey a sense of heritage and reliability.
• •Showcase Variety with a Personal Touch: When talking about the diverse product range, do it in a way that feels curated and thoughtful, rather than just a list. Connect products to everyday life and customer needs.
• •Focus on Helpfulness and Service: Ensure copy reflects the helpful nature of the staff. Encourage questions, offer advice (where relevant to the product/service), and make it clear that customer satisfaction is a priority. Use calls to action like "Ask our friendly team for help!"

Social Perception

Highly Positive, A Local Institution, Go-To Destination, Friendly and Approachable, Good Value

Copy Examples

• •From your Saturday morning DIY fix to that perfect Sunday roast, Jacksons of Saintfield has been at the heart of our community for generations. Pop in and discover everything you need, and a few lovely surprises too! Your friendly, family-run store, right here in Saintfield.
• •Coffee calling? ☕ Our homemade scones are fresh out of the oven! Catch up with friends or take a well-deserved break at The Cafe @ Jacksons. Great taste, warm welcomes, and always a friendly face. #JacksonsCafe #SaintfieldSips #CommunityCafe
• •Step into style this season at Jacksons 38 Boutique! ✨ We've just unpacked some gorgeous new pieces we know you'll love. Quality fashion that feels as good as it looks, right on your doorstep. Come find your new favourite!
• •Getting the house sorted? We've got fantastic deals on [Brand Name] tools and beautiful [Homeware Item] to brighten your home. Quality you can trust, at prices that make sense. Jacksons of Saintfield – helping make your house a home.
• •Looking after your wellbeing is easy with a little help from The Health Store at Jacksons. From organic goodies to essential supplements, we're here with friendly advice and quality products. Your local path to feeling great!