Brand Tone

friendly, knowledgeable, and resilient

Brand Values

• •Family-Run Heritage
• •Customer Service & Expertise
• •Wide Product Range & Competitive Pricing
• •Resilience & Community Focus
• •Passion for the Outdoors

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the family-run history and the staff's knowledge in communications to build trust and authority.
• •Use a Conversational and Approachable Style: Write as if you're offering friendly advice to a fellow outdoor enthusiast. Avoid overly technical jargon unless explaining a specific product benefit clearly.
• •Show, Don't Just Tell, Resilience: Subtly reference the brand's longevity and ability to overcome challenges when appropriate, framing it as a commitment to customers.
• •Focus on Customer Solutions and Experiences: Frame product descriptions and social media posts around how they help customers achieve better outdoor experiences, rather than just listing features.
• •Engage Genuinely: When responding to comments or queries online, maintain a helpful, patient, and understanding tone, reflecting the in-store customer service ethos.

Social Perception

Jacksons of Old Arley is generally perceived positively by its customers and the local community. They are seen as a long-standing, reliable source for camping and caravanning needs, with a reputation for helpful staff and a vast selection of products. The 2010 fire and their subsequent recovery efforts garnered significant public sympathy and admiration, reinforcing their image as a resilient and dedicated family business. While isolated negative experiences are reported, the overall perception is that of a trustworthy and knowledgeable retailer. They are considered a "one-stop camping and caravanning shop."

Copy Examples

• •Gearing up for your next adventure? For over 60 years, our family has been helping yours explore the great outdoors. Pop in and let our friendly experts find the perfect kit for your trip – big or small!
• •From seasoned caravanners to first-time campers, we've got everything you need (and the know-how to go with it!). Visit Jacksons of Old Arley, where quality gear meets expert advice.
• •Remember that feeling of freedom? We do. That's why we stock the Midlands' widest range of tents, awnings, and outdoor essentials. Let's get you back out there!
• •Through thick and thin, Jacksons of Old Arley has been your trusted partner for outdoor adventures. Our passion for camping and caravanning is stronger than ever. Come and see what's new!
• •Got a question about your caravan? Need advice on the best walking boots? Our team at Jacksons doesn't just sell products; we share our passion and experience to make your outdoor moments unforgettable.