Brand Tone

Artisanal, Elegant, and Rooted.

Brand Values

• •Exceptional Craftsmanship
• •Authenticity & Place
• •Timeless Design
• •Quality Materials

Best Practices

• •Lead with "Handmade in Jackson Hole": Always reinforce the brand's two most powerful attributes: its artisanal nature and its authentic sense of place. This should be prominent in bios, website headers, and mentioned frequently in copy.
• •Use Evocative, Natural Language: Draw inspiration from the natural world. Use words like "meadow," "sunset," "wildflower," "river," and "mountain" to describe colors and patterns, connecting the product back to its source of inspiration.
• •Focus on "Investment" and "Timelessness," Not "Trends": Position the products as timeless pieces of wearable art. Use language that suggests longevity, like "heirloom," "forever piece," "collection," and "investment," to justify the premium price point and align with the value of slow fashion.
• •Detail the Craft: Briefly mention the process or materials to educate the customer on the value of the work. Phrases like "hours of detailed stitching," "thousands of glass beads," or "finished with supple deerskin" elevate the perception of quality and effort.
• •Maintain an Elegant & Calm Voice: The tone should always be refined. Avoid excessive exclamation points, slang, or aggressive sales language (e.g., "Hurry, selling fast!"). Let the beauty of the product and the photography lead, with copy that supports it in a calm, confident, and elegant manner.

Social Perception

Jackson Hole Beadwork is perceived as a high-end, authentic artisan brand. It is recognized as a significant player in the Western design world, participating in prestigious events like the Western Design Conference and holding trunk shows at high-end retailers. This association places the brand among the top-tier of Western art and fashion. The brand is seen not just as a jewelry maker, but as a creator of unique, wearable art that embodies the spirit of Jackson Hole. Customer reviews for beadwork from the Jackson Hole area are overwhelmingly positive, frequently mentioning the beauty, quality, and uniqueness of the items.

Copy Examples

• •Hours of intention, thousands of tiny glass beads. Our new [Product Name] Beaded Bandana is a testament to slow craftsmanship, hand-stitched here in our Jackson Hole studio. Each bead is a moment, woven together to create a timeless piece that carries the spirit of the Tetons. Wear it as a statement, keep it forever. #JacksonHoleBeadwork #WearableArt #SlowFashion #HandmadeLuxury #WyomingStyle
• •The [Product Name] Earrings capture the vibrant hues of a Wyoming wildflower meadow. Meticulously hand-stitched with premium glass beads, these lightweight statement earrings feature a delicate fringe that moves with you. Finished with [e.g., sterling silver] findings, they are a piece of wearable art, designed and crafted in the heart of Jackson Hole.
• •Jackson Hole Beadwork is coming to [City/Store]! Join us for an exclusive trunk show at [Retailer Name] on [Date]. Experience the intricate detail of our hand-stitched beadwork in person and find a timeless piece to add to your collection. We look forward to sharing the spirit of Jackson Hole with you. #JHBWontheroad #TrunkShow #HandmadeJewelry #WesternDesign
• •Just as the seasons change over the Tetons, our studio is constantly inspired to create. We are proud to introduce the new [Collection Name] collection—a series of hand-stitched pieces that blend timeless design with the rustic elegance of Jackson Hole. Discover the artistry.
• •Born from the wild, inspiring landscapes of Wyoming, Jackson Hole Beadwork creates more than accessories; we create heirlooms. Each piece is designed and meticulously hand-stitched in our studio, a process that honors traditional craftsmanship and the timeless spirit of the American West. Our work is a quiet statement of elegance and authenticity.