Brand Tone

Humorous, relatable, empowering, and slightly rebellious.

Brand Values

• •Authenticity
• •Empowerment
• •Humor
• •Community
• •Comfort

Best Practices

• •Use humor and relatable situations to connect with the audience.
• •Embrace imperfections and challenges of motherhood.
• •Focus on empowering moms to prioritize their well-being.
• •Maintain a casual and conversational tone.
• •Incorporate relevant hashtags to increase visibility.

Social Perception

A supportive community for moms who embrace their imperfections and find humor in the chaos of motherhood.

Copy Examples

• •"Surviving motherhood one messy bun and caffeine fix at a time."
• •"Zero F's given, just love and laughter (and maybe a little wine)."
• •"Because 'perfect mom' is overrated. Rock your 'bad mom' badge with pride!"
• •"Real moms, real struggles, real apparel."
• •"Join the club where judgment-free zones and comfortable clothes are always in style."