Brand Tone

Problem/Solution-Oriented, Trustworthy & Authentic, Friendly & Approachable, Caring & Protective, Down-to-Earth & Practical

Brand Values

• •Effectiveness
• •Natural & Safe
• •Customer Satisfaction & Relief
• •Authenticity & Honesty
• •Made in the USA

Best Practices

• •Lead with Empathy and a Problem/Solution Approach: Acknowledge the customer's frustration with biting insects and position Jack's Gnat Attack as the effective, caring solution. Use language that shows you understand their discomfort.
• •Emphasize "Natural" and "Safe" Consistently: These are core values. Ensure that "all-natural," "DEET-free," "kid-safe," and "pet-safe" are frequently and clearly communicated across all platforms.
• •Use Authentic, Relatable Language: Avoid overly technical jargon or corporate speak. Keep the tone down-to-earth, friendly, and approachable, like talking to a helpful neighbor. Incorporate the "Captain Jack" persona where appropriate to maintain the personal touch.
• •Leverage Customer Testimonials and Stories: Let the voices of satisfied customers reinforce the product's effectiveness and build trust. Share specific examples of how Jack's Gnat Attack has helped people and their animals.
• •Maintain a Positive and Reassuring Voice: Focus on the benefits of using the product – enjoying the outdoors, relief from itching, peace of mind. Even when discussing the problem (bugs), the overall message should be optimistic and empowering. The tagline "It's Pure Blue Magic"® can be used to add a touch of this positive reassurance.

Social Perception

Effective Solution, Trustworthy Alternative, Gentle & Pleasant, Versatile, Good Customer Experience, Slightly Premium but Worth It

Copy Examples

• •Headline: Tired of slapping? Enjoy the outdoors again with Jack's Gnat Attack. All-natural, all-effective. Body: Remember when evenings outside meant relaxation, not a bug battle? Jack's Gnat Attack was born from that same frustration. Our DEET-free, kid-safe, and pet-safe formula actually works, so you can get back to making memories, not swatting gnats. Try "Pure Blue Magic"® today!
• •Social Media Post (with a picture of a family enjoying a picnic): Don't let pesky gnats ruin your family fun! Jack's Gnat Attack is your DEET-free shield, safe for kids and pets. Finally, an all-natural repellent that truly works. What outdoor adventures are you planning? #JacksGnatAttack #NaturalRepellent #FamilyFriendly #BugFree
• •Product Description Snippet: Crafted from a personal quest for relief, Jack's Gnat Attack offers powerful, all-natural protection against gnats, no-see-ums, and biting midges. Not only does it repel, but our unique "Itch Potion #9" soothes existing bites. Safe for your loved ones, tough on bugs. Made with care in the USA.
• •Email Subject Line: Reclaim Your Evenings: The Natural Gnat Solution That Works! Email Body Snippet: Hey [Customer Name], Are bugs keeping you indoors? At Jack's Gnat Attack, we get it. That's why Captain Jack created our all-natural formula – to bring you effective, DEET-free relief so you can enjoy your yard, your porch, or your adventure, bite-free. Customers say it's "Pure Blue Magic"®! [Link to product]
• •Testimonial Promotion: "This is the best product that I use for mosquitos or any bug ever... I like it very much and will use it forever." - Maria T. Real stories, real relief. Jack's Gnat Attack isn't just a repellent; it's your partner for enjoying the great outdoors, naturally. Discover why folks (and their horses!) trust Jack's.