Tono de Marca

Youthful & Trendy, Confident & Direct, Casual & Approachable, Urban & Modern

Valores de Marca

• •Style & Fashion
• •Quality & Durability
• •Authenticity & Self-Expression
• •Accessibility & Affordability
• •Inclusivity

Mejores Prácticas

• •Know Your Audience: Understand the target demographic (youthful, fashion-aware men in Uruguay) and use language, references, and channels that resonate with them.
• •Emphasize Individuality and Confidence: Craft messages that empower customers to express their personal style and feel confident in their clothing choices. Use active voice and direct address.
• •Stay Current and Trendy: Incorporate contemporary slang (appropriately), acknowledge current trends, and keep the visual and textual content fresh and modern, aligning with platforms like TikTok and Instagram.
• •Highlight Key Product Benefits (Style, Comfort, Quality): While being trendy, also subtly weave in the practical benefits of Jack & Jones apparel, such as comfort, quality materials, and versatile style.
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of the copy aligns with the brand's visual identity (e.g., urban, casual, dynamic imagery). Consistency across all platforms (website, social media, ads) is key to building a strong brand voice.

Percepción Social

Established Fashion Retailer, Go-To for Casual and Denim Wear, Trendy and Youth-Oriented, Good Value, Growing Presence in Uruguay

Ejemplos de Copy

• •Headline: Own Your Look. Body: Jeans, tees, and jackets built for your life. Shop the new Jack & Jones collection and make your statement. #JackAndJonesUY #UrbanStyle
• •Headline: Routine? Make it Radical. Body: Don't just go back to it, own it. Fresh drops from Jack & Jones are here to upgrade your daily grind. Discover the collection in-store and online at jackjones.com.uy. #BackToRoutine #StyleUpgrade
• •Headline: Denim That Gets You. Body: From classic cuts to the latest trends, find your perfect fit with Jack & Jones denim. Built for comfort, designed for impact. Explore now. #JJDenim #AuthenticYou
• •Headline: Weekend Ready. Attitude Included. Body: Whatever your plans, we've got the gear. Effortless style for those who write their own rules. Check out the latest arrivals at Jack & Jones Uruguay. #WeekendVibes #JJStyle
• •Headline: More Than Just Clothes. It's A Vibe. Body: Step up your style game with Jack & Jones. Quality essentials and statement pieces that speak your language. Find your nearest store or shop online. #JackAndJones #MensFashionUY