Brand Tone

Friendly, Approachable, Inspirational, Aspirational, Helpful, Service-Oriented, Passionate, Enthusiastic, Authentic

Brand Values

• •Curated Selection & Quality: They pride themselves on a "handselektierte Auswahl" (hand-selected assortment) of international and their own designs, implying a focus on quality and uniqueness over mass-market trends.
• •Personal Connection & Service: A core value is building relationships with customers through personalized advice, honest consultations, and a welcoming atmosphere. They state, "Unsere Kunden sind unsere Influencer" (Our customers are our influencers).
• •Passion for Fashion & Lifestyle: The brand is driven by a genuine love for fashion, accessories, and lifestyle items.
• •Authenticity & Honesty: Emphasized in customer interactions and service.
• •Community Building: Their live sessions and direct communication channels (like WhatsApp) aim to foster a community around the brand.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of Jackie & Kate’s tone (Friendly, Inspirational, Helpful, Passionate, Authentic) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Continue to tailor the language and style to the platform and the specific audience segment you're trying to reach (e.g., more playful and direct on TikTok, slightly more descriptive and polished on the website).
• •Use "We" and "You": Emphasize a personal connection by using "we" (representing the Jackie & Kate team) and directly addressing the customer as "you." This is already quite prevalent in their communication and should be maintained.
• •Incorporate Storytelling: Share the passion behind the brand, the stories of the items (if applicable, e.g., designer background, unique materials), and customer experiences (with permission) to build an emotional connection. The "Über Uns" is a good start.
• •Train and Empower Your Team: Ensure that everyone interacting with customers, whether online or in-store, understands and embodies the brand voice. This is particularly important for their personal styling services and live sessions, which seem to be a strong point. Consistency across all touchpoints reinforces the brand's authenticity.

Social Perception

Positive (based on available testimonials), Seen as a Boutique/Concept Store, Fashion-Forward and Trendy, Local Gem

Copy Examples

• •Instagram Post (New Dress Arrival): Hello Sunshine! ☀️ Slip into the feeling of endless summer with our new [Dress Name] dress. Effortlessly chic, incredibly comfortable, and waiting to make memories with you. Want to see how it fits or need styling ideas? DM us or join our LIVE on Saturday at 9 AM! We’re here for you! 💕 #jackieandkate #NewCollection #SummerVibes #ConceptStore #BremenFashion
• •Website Homepage Banner (Highlighting Personal Service): Your Style, Perfectly Curated. ✨ At Jackie & Kate, we believe fashion is personal. Discover pieces you'll love, with a little help from your friends. Book a complimentary virtual styling session or visit us in Bremen! Let's find your new favourite outfit together.
• •Email Newsletter Subject Line (Sale Event): A little treat from Jackie & Kate (and your wardrobe!) 🤫 Our curated Sale is ON! (Body Snippet): Find those unique pieces you've been dreaming of, now with a little extra sparkle. We've handpicked these just for you. Happy treasure hunting!
• •TikTok Video Caption (Styling Tip): Transform your look! ✨ One scarf, three ways! Which style is your fave? Let us know in the comments! 👇 All items available online & in-store. #StyleHack #FashionTips #jackieandkate #Bremen #OOTDInspo #ConceptStoreFinds
• •Facebook Post (Community Engagement): Weekend plans? How about a little style inspiration? 🥰 Our Bremen stores are filled with new treasures, and our online shop is open 24/7! What are you hoping to find this weekend? Share your fashion wishes below! #jackieandkateCommunity #WeekendShopping #FashionLove #BremenViertel #BremenOberneuland #OnlineBoutique