Brand Tone

Confident and Expert, Customer-centric and Approachable, Passionate and Modern, Reassuring and Trustworthy

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Affordability
• •Personalization and Individuality
• •Style and Modernity

Best Practices

• •Establish a Clear Brand Voice Document: Define Jacket Hunt's unique voice (e.g., "Confident Expert, Passionate Stylist, Trusted Partner"). Outline key terminology, phrases to use/avoid, and the overall personality to convey. This guide should be accessible to anyone creating content.
• •Emphasize Craftsmanship and Personalization: Consistently highlight the 20+ years of tailoring experience and the unique offering of custom-made jackets designed with the customer. Use storytelling to showcase the journey of a custom piece.
• •Maintain a Customer-First Dialogue: Frame communications around the customer's desires, style aspirations, and satisfaction. Use inclusive language ("we'll work with you," "your vision"). Actively solicit and showcase positive customer experiences (with permission).
• •Balance Modernity with Timeless Quality: Speak to contemporary fashion trends while reinforcing the enduring nature and quality of leather and expert craftsmanship. This appeals to both fashion-forward and investment-minded buyers.
• •Ensure Visual and Textual Cohesion: The style of photography, website design, and social media aesthetics should align with the written tone. If the tone is modern and high-quality, the visuals must reflect this to create a harmonious and trustworthy brand image.

Social Perception

Limited Direct Feedback, Potential for Name Misinterpretation, Online Visibility

Copy Examples

• •Your Vision, Expertly Crafted. For over 20 years, Jacket Hunt's artisans have been turning dream leather jackets into reality. Experience bespoke luxury, tailored just for you. #JacketHuntCustom
• •Define Your Edge. Discover Your Jacket. At Jacket Hunt, we blend timeless leather craftsmanship with modern style. Find a piece that speaks to you, or let us create it together. #LeatherReimagined
• •The Perfect Fit, The Perfect Style. Guaranteed. From classic bombers to your unique design, our made-to-measure service ensures your Jacket Hunt leather is uniquely yours, at no extra cost. #MyJacketHunt
• •Beyond Fashion, It's an Investment in You. We pour passion and precision into every stitch, ensuring your Jacket Hunt piece is one you'll treasure for years. Quality leather, crafted with care. #JacketHuntQuality
• •Stop Hunting for the Perfect Jacket. Let's Create It. Our dedicated team is here to guide you through a seamless custom design experience. Your style, our expertise. #BespokeLeatherJourney