Brand Tone

Friendly & Approachable, Thoughtful & Curated, Whimsical & Modern, Community-Oriented & Local, Passionate & Inspired

Brand Values

• •Quality
• •Uniqueness
• •Conscious Consumption
• •Family & Children
• •Customer Experience
• •Local Connection

Best Practices

• •Always Use "Thoughtfully Curated": This core phrase should appear regularly to reinforce the brand's careful selection process.
• •Embrace Warm and Friendly Language: Use welcoming words, address customers directly but gently (e.g., "your little one," "find something special"), and maintain an approachable voice.
• •Highlight Key Values Naturally: Weave in mentions of "organic," "eco-friendly," "USA-made," "quality," and "unique" when describing products, rather than just listing them.
• •Incorporate "Modern & Whimsical": Use these or similar adjectives to describe the aesthetic, appealing to parents looking for stylish yet playful items.
• •Connect with the Local Scene: Reference Truckee, Tahoe, mountain living, and community events to strengthen the local identity and appeal to both residents and visitors.

Social Perception

Highly Regarded Local Gem, Trusted for Quality and Unique Items, Pleasant Shopping Experience, Appreciation for Details

Copy Examples

• •Instagram Post (New Arrival): Sprinkle a little sunshine into your little one's wardrobe! ☀️ Our newest collection of organic cotton rompers has just landed, blending playful prints with the softest, eco-friendly fabrics. Perfect for Truckee adventures and cozy cuddles. Come discover these thoughtfully chosen treasures! #JackAndEmmy #TruckeeKids #OrganicBaby #ShopLocalTruckee #ModernWhimsy
• •Facebook Ad (Gift Focus): Searching for that perfect, heartfelt gift? From beautifully illustrated storybooks to unique, handcrafted toys, Jack + Emmy offers a curated selection that sparks joy and imagination. Find something truly special for the little ones (and mamas!) in your life. Visit us in historic downtown Truckee or shop online! #JackAndEmmyGifts #TruckeeShopping #ThoughtfullyCurated #UniqueBabyGifts
• •Website Banner (Highlighting Values): Jack + Emmy: Modern, whimsical finds for little ones and inspired living. We thoughtfully select quality, eco-conscious, and often USA-made treasures that fit your family’s beautiful, everyday moments. #ConsciousKids #TahoeStyle
• •Local Event Tie-in (e.g., Truckee Thursdays): Strolling through Truckee Thursdays? Pop into Jack + Emmy! We’re right by the tracks – let the kids watch the train while you browse our latest collection of charming apparel, toys, and gifts. Supporting local, celebrating community! #TruckeeThursdays #JackAndEmmyLove #CommunityFocused
• •Email Newsletter Snippet (Brand Story Focus): More than just a boutique, Jack + Emmy is a dream inspired by family and the magic of childhood in Tahoe. Each item is chosen with love, hoping to bring comfort, style, and a touch of whimsy to your lives. Discover the story behind our curated collections. #OurStory #FamilyFirst #TruckeeLove