Brand Tone

Empowering and Inclusive, Authentic and Personal, Retro and Artsy, Positive and Celebratory

Brand Values

• •Representation
• •Inclusivity
• •Body Positivity
• •Social Justice & Mental Health Awareness
• •Authenticity
• •Female Empowerment & Family Operated

Best Practices

• •Ensure every piece of copy reflects your core values of representation, inclusivity, and positivity.
• •Let your personalities shine through. Share personal anecdotes to build connection.
• •Be mindful of using language that is welcoming to all. Actively use terms like 'everyone,' 'all bodies,' 'all identities,' and specifically mention the communities you support.
• •Ensure your retro, vibrant visual style is matched by equally energetic, positive, and empowering language.
• •Respond to comments and messages in a way that reinforces your brand tone. Share user-generated content that aligns with your values.

Social Perception

Positive and Supportive, Inspirational, Creative and Unique

Copy Examples

• •Headline: Art That Speaks Louder. See Yourself in Every Piece. Body: At Jack and Bec, we create vibrant, retro-inspired designs that celebrate you. Because representation isn't just a word, it's our canvas. Shop collections that empower. #JackAndBec #ArtForEveryone
• •Headline: Wear Your Story. Embrace Your Awesome. Body: Our latest apparel line is here! Designed by us, inspired by you. Rock your pride, your body, your unique vibe with Jack and Bec. Female-founded, family-operated, and fiercely inclusive. #BodyPositivity #DeafPride #RepresentationMatters
• •Headline: Good Vibes & Groovy Designs. That's Jack and Bec. Body: Dive into a world of color, 70s flair, and art that makes you feel good. From statement prints to must-have accessories, we're putting joy and justice into every creation. What story will your piece tell? #RetroArt #SocialJustice #MentalHealthAwareness
• •Headline: More Than Art. It's a Movement. Body: Join the Jack and Bec family! We're a fat girl and deaf girl duo making magic and art that reflects the world we want to see – one full of acceptance, pride, and kick-ass designs. #InclusiveArt #JackAndBecMagic #SupportSmallBusiness
• •Headline: Seen. Heard. Celebrated. Body: Our art is a love letter to every body, every identity, every story that deserves to be told. Discover pieces that resonate and remind you of your power. Handcrafted with love in San Antonio. #Pride #DisabilityAwareness #FemaleFounders